RICHMOND – Scientists say research has confirmed that if a man wants to win a woman’s heart he is the one who should play hard to get. The study, published in the journal Psychological Science, found that women are more attracted to a man if they are unsure of his affections.
Researchers used 47 female undergraduates at Virginia University and showed them Facebook profiles of a group of men. The women were told some of the men had looked at the women’s Facebook profiles and given their opinion on how attractive the women were.
They were not, however, told if the men found them attractive.
This uncertainty increased the attractiveness of the men in the eyes of the women, researchers claim.