Fitness season is in full swing this month, but one diet plan skips the kale and heads straight for the cookie dough.
The ice cream diet, promoted by stunt dieter Anthony Howard-Crow, calls for eating more than 50 percent of your daily calories straight from the pint.
Howard-Crow launched a YouTube channel in 2011 to test a 30-day ice cream diet challenge. His restrictive eating plan was cut short by a new job that required extensive travel, but he said he still lost two pounds a week and gained washboard abs.
In the new year, Howard-Crow is trying again.
The Loveland, Colorado, resident said in a video posted on New Year's Eve that he's aiming to primarilly eat ice cream for 100 days. He intends to supplement his ice-cream intake with protein shakes.
He said the point of this stunt diet — and another, an all-fast-food diet for 30 days, during which he also lost 2 pounds a week — are to “basically to show you that it doesn't matter what you eat [and] there's no bad food for a diet."