Tokyo was awarded the 2020 summer Games on Saturday, beating Istanbul in a head-to-head vote after Prime Minister Shinzo Abe had addressed the International Olympic Committee in person to allay fears over the crippled Fukushima nuclear plant.
The Japanese capital won the right to stage the sporting extravaganza for the second time, having hosted in 1964 when the Games first went to Asia, after two years of intense lobbying and tens of millions of dollars spent.
For Istanbul it was a fifth unsuccessful bid to host a summer Olympics.
Madrid, which had pitched a safe, affordable, "sensible" bid had been earlier eliminated first in a secret vote by International Olympic Committee members on a head to head with Istanbul after the two cities were tied in second place after the initial vote. Their attempt to host 2020 had been a third consecutive bid.
The next summer Olympics will be hosted by Rio de Janeiro in 2016.