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TransLink touts gift of a low-car diet

Caring for the environment doesn’t have to mean chucking the car keys.

Caring for the environment doesn’t have to mean chucking the car keys.

TransLink is urging Vancouverites to make use of car-sharing vehicles near SeaBus and SkyTrain stations in Metro Vancouver.

“We’re encouraging people to go on a low-car diet,” said Frankie Kirby, program manager for TransLink’s Travel Smart program.

TransLink is advertising car sharing on billboards near SkyTrain stations.

Its car-sharing partners, Zipcar and Car Co-op, give commuters the freedom of a vehicle without the maintenance costs of owning a car, Kirby said.

“There are a lot of people who live in urban zones and who don’t have a vehicle,” said Mark Pribula, general manager of Zipcar. “(Car sharing) creates freedom.”

Vancouverites must register with the company and receive an electronic fob to get into the cars, which are ready to drive and are parked in pre-designated locations around town.

A study found that each car-share vehicle removes 15 to 20 cars from the streets.

“That’s really powerful,” Pribula said, “and that’s why car sharing is important for the environment.”

 
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