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US bids to stop junk food ads to children

The U.S. government on Thursday pressured food companies to cut back on aggressive advertising of junk food to kids, saying it contributes to a serious health crisis facing young Americans.

The U.S. government on Thursday pressured food companies to cut back on aggressive advertising of junk food to kids, saying it contributes to a serious health crisis facing young Americans.

The administration issued proposed voluntary principles which would turn children's food advertising on its head by calling for advertisements to be for foods that “make a meaningful contribution to a healthful diet” and minimize ingredients that could have a negative impact on weight and health.

The Obama administration, with its goal of containing healthcare costs, has emphasized children's health. First Lady Michelle Obama's “Let's Move” campaign has pushed children to exercise and eat better.

The interagency working group that released the principles is made up of the Centers for Disease Control and Prevention, Food and Drug Administration, Federal Trade Commission and the U.S. Department of Agriculture.

If implemented, the guidelines would mean a revolution in food advertising to children, which is now dominated by ads for salty chips and sugary cereals and drinks.

 
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