We've all seen heart-breaking commercials imploring viewers to donate to animals in need.
Instead, this video by the Pedigree Adoption Drive in New Zealand features cute puppies and allows viewers to donate money to the drive without spending a single penny.
How does it work? The more people watch the show, the more money YouTube generates from ads, which it in turn shares money to the adoption drive.
The video will pull at your heartstrings, but only because the pups are so adorable that you may get cute aggression.
We know you watch videos of puppies in your office all day anyway - why not donate to a good cause while you're at it?
Of course, New Zealand isn't the only place where pets need help: Just Sunday, Metro reported on the Miller family, who adopted a dog who was found running alongside a Metro-North train from the Bronx to Manhattan.