Customers will be able to use bitcoins on the 1-800-Flowers website starting this fall. Credit: Reuters
Now, next time you want to send flowers, you can use bitcoins instead of your cash or credit card. 1-800-Flowers announced that they will start accepting the virtual currency this fall.
While many consumers and retailers are still trying to figure out how you use bitcoins exactly, 1-800-Flowers joins Lord & Taylor and Overstock.com in a slowly growing list of sites in accepting bitcoins.
"As a customer centric company, we are always looking for new ways to engage with our customers and enhance their shopping experience for all of their celebratory occasions," Jim McCann, 1-800-Flowers CEO and Founder told the Wall Street Journal. "We are excited to partner with 1-800-Flowers," Fred Ehrsam, co-founder of Coinbase told the newspaper. "Bitcoin is becoming an increasingly popular method to make ecommerce purchases and we're glad to be helping 1-800-Flowers customers make these purchases in an easy and secure way."
This is not the first adventurous step the flower retailer has taken in terms of transactions. They were also one of the first sites to allow users to make purchases using their Facebook page.