Former FDA Commissioner David Kessler’s 2009 best-seller, “The End of Overeating,” introduced the thought that our eating habits are reinforced by the fat, sugar and salt pervasive in our diets. Now, he’s speaking to the adults of tomorrow with “Your Food is Fooling You” to help teens learn the science behind their behavior and how they can change it.
Why write a book for young people?
The goal was to try to speak to them in a voice that doesn’t talk down to them, that really tries to explain how they can protect themselves — to make sure that their neural circuits don’t get adapted to wanting and responding to these cues. The goal was to give young people the tools so that their grown brains, these neural circuits, do not get adapted to this constant wanting and constant responding. Because once the neural circuits get laid down and you start responding to all of these cues, it’s very hard to unlearn that behavior.
How are teens targeted by the food industry?
Just look at all the places you can buy food today. And not only that, look at the food. Much of the food is designed; it is made multisensory.
So what can we do about it?
The goal [of the book] is to explain how they can be in control, rather than the food industry. Much of the time, it’s not that you’re hungry. Much of the wanting is cue-induced that’s automatic — that it’s happening to us, it’s not a conscious decision. [Ask yourself:] ‘Is it real food, or is it just highly processed layers of fat, sugar and salt?’ Being able to take charge is very powerful.
How can parents help their children get healthy?
There’s no question that young people are, to a significant extent, limited by someone else making the choices. But young people do have an ability when they’re going through the school lunch line, what they encourage their family to eat, what choices they make. You never get rid of that cue-induced wanting cycle. But you can focus it on what you want.
Will changes be made at the federal level?
The food industry will change when people change what they buy and what they want. Remember [with] tobacco, when kids came home and said, ‘Mom, dad, please don’t smoke?’ Kids are a very powerful force.