Utterly brilliant octogenarian country icon, Willie Nelson, has revealed that he is about to launch his own brand of weed in states that have made marijuana legal.
'Willie's Reserve', a sort of pot equivalent to a fine wine, vintage scotch or posh cigar, will be sold in a chain of stores, alongside branded bongs and other essential doobie-making accoutrements.
The brand's spokesperson, Michael Bowman, told The Daily Beast that the brand would be reflective of Nelson's lifelong passion and support for cannabis use, including recreational smoking and the industrial use of hemp, as well as his eco-friendly convictions.
The stores will sell own-brand weed, as well as produce from small-scale growers. "It will be like when you walk into a Whole Foods store," explained Bowman. "Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon…"
Growers will have to meet specific environmental standards. "There will be our own, and then there will be opportunities for other growers, who meet quality standards. Let’s just call it the anti-Walmart model. Personally, internally, that’s what we call it. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing."