It can be a long drive to the suburbs for an e-mail-addicted commuter.
York Region Transit is hoping that WiFi access on its VIVA buses will be enough to lure more motorists out of their cars and notch up the service to its existing customers. “We have an affluent and technically sophisticated population that looks for those types of innovations and that’s what we want to give on our transit,” said general manager Don Gordon.
It would make York Transit one of the first systems in Canada to offer WiFi. But others are looking at the idea, including the TTC as transit companies expand their marketing strategies beyond reliable schedules and comfortable buses.