On your mark, get set, hit the stores

As editor-at-large of shopping and style website DailyCandy.com, Dannielle Kyrillos knows a thing or two about shopping. We hit her up for some Black Friday strategies, both online and in the mall trenches.

Do your homework
“A little advance planning is really helpful,” says Kyrillos. “Go online and check in with your favorite retailers — extra coupons, special codes and discounts are to be had if you sign up for their e-mail lists or follow them on Twitter. Stake out your targets and make sure you’re in the loop.”

Start early
Whether you’re hitting the mall or the Web, the early bird catches the extra 20 percent off. “Your strategy should depend on whether you like the carnivalesque shopping, but there’s a lot of good that comes from those early morning sales,” she says. Plus, you’re more likely to use good judgment: “The other great thing about starting early is that you can’t blame anything on the two glasses of wine.”

Dress the part
“If you’re thinking about buying clothes, wear leggings and an undershirt, obviously comfortable shoes — things you can slip something over if you don’t want to wait for a dressing room,” advises Kyrillos.

Know how to walk away
If it wasn’t on your list or you aren’t sure about it, resist the urge and just say no to the very discounted luggage. “While retailers might offer certain extra special discounts only on Black Friday, the discounting will last all through the holidays,” she says. “It’s not like suddenly everything will be full price again.”

Remember to give
Black Friday can be a fun holiday tradition, but it’s also a good time to be grateful, and it’s never too early to start giving. “A day of big shopping is a good time to remember that not everybody gets to make a sport of shopping,” says Kyrillos. “If you’re saving money, pass some of that on to someone who needs it more than you do.”


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