Inside the fancy new Wall Street Duane Reade (PHOTOS)

This is too fancy for a Duane Reade! We object!

Yesterday, Duane Reade debuted its new flagship store on 40 Wall St., which boasts services and amenities we would never expect from the place. (We usually only go to DR for paper towels.) Since it’s on the same block as our office, we stopped by to check it out.

Forget Maybelline mascara — at the beauty section you can have a hair and scalp analysis by Phyto Universe and skin analysis by Philips Crystalize. There’s also a nail and brow service for quick lunch hour touch-ups. Duane Reade’s “Find Your Look” kiosk is a cool way of seeing if a lipstick shade works for you before purchasing the product. All you do is have your photo taken, scan in the bar code, and within seconds, a digital image appears, showing how you would look rocking peach blush or magenta lipstick.

But what we really see ourselves stopping by on a regular basis is the “Up Market” food section. Nested neatly between the store’s entrances on Pine and Wall Street is a mini food court that includes a sushi station, juice market, and a Coca-Cola “Freestyle” machine that dispenses 130 varieties of Coca Cola fountain drinks. Bonus: The selection of food products features natural and organic goods, along with international labels and local New York brands, such as The Brooklyn Salsa Company and the Fat Witch Bakery. You know where to find us.

More pictures below!

(All photos by Nicholas Lim/Metro)


Jews in eastern Ukraine ordered to register, Kerry…

Secretary of State John Kerry condemned reports that Jews in eastern Ukraine had been ordered to register with the authorities "or suffer the consequences."


Chelsea Clinton pregnant with first child

Chelsea Clinton is pregnant with her first child.


Divers struggle in search for South Korean ferry…

By Jungmin Jang and Narae KimMOKPO/JINDO, South Korea (Reuters) - Rescuers struggled with strong waves and murky waters on Thursday as they searched for hundreds…


New Hampshire moves to decriminalize adultery

For the first time in hundreds of years, it's about to be legal to cheat on your spouse in New Hampshire.


Dick Wolf to bring fictionalized world of 'Law…

A&E has ordered a pilot called "D.O.A." from "Law and Order" mastermind Dick Wolf that will focus on real detectives reexamining cold cases. A trio…


Review: 'Transcendence' is not stupid but sometimes lacks…

The cyberthriller "Transcendence" explores artificial intelligence, nanotechnology and other ethical quandaries, but has too much ambition, if anything.


Shane West talks WGN America's 'Salem'

The actor on history lessons, a new network and showing his butt.


Review: 'Fading Gigolo' finds few jokes in women…

John Turturro writes, directs and stars in "Fading Gigolo," in which he plays a prostitute whose pimp is Woody Allen. And there's still very few jokes.


Carmelo Anthony agonizing over Knicks future as season…

There’s still the cloud hanging over the franchise’s head as to the pending free-agent status of All-Star forward Carmelo Anthony.


Jets host players with eye toward NFL Draft

The Jets hosted a number of NFL Draft hopefuls for workouts on Thursday, with an eye toward some under-the-radar players.


Chris Johnson: I wanted to go to 'a…

Now that Chris Johnson is a Jet, the team has to figure out if one of the most explosive players in the NFL over the last half decade has anything…


Rangers' speed versus Flyers' size makes interesting playoff…

Among the myriad aspects that will make this Metropolitan Division semifinal series fascinating will be the battle between the Rangers' speed and the Flyers' size,…


Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.


Why is dance cardio taking off in NYC?

Instructors at some of the city's hottest classes explain why.


Earth Day travel in the Florida Keys

See why this eco-friendly destination deserves your attention.


Sorry, Facebook — FarmVille goes mobile with 'Country…

Zynga has released a version of the hit "FarmVille" tailored for smartphones and tablets in the hope of reaping a bumper crop of players.