The Word: But all ‘The Situation’ wears is Ed Hardy?

Sweats and no shirt: The usual outfit of The Situation.

Yesterday, the media was in a giant tizzy after clothing manufacturer for wealthy suburbanites everywhere, Abercrombie and Fitch, released a statement asking Mike Sorrentino (a.k.a The Situation of “Jersey Shore” fame) to not wear their clothes in return for a large sum of money.

“We believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the company said in the release. The statement added that the retailer is “deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image.”

Here’s the thing: I looked at hundreds of photos taken of The Situation by Getty Images (who says that journalism degree isn’t working out for me?) and not once was he snapped wearing Abercrombie and Fitch. Ninety percent of his wardrobe seems to be Ed Hardy (naturally), or he chooses to wear no shirt at all.

The Abercrombie execs are reportedly referring to the fact that he wore a pair of lime-green A&F track pants during last week’s episode. But it was such a brief incident; it’s hard to think they could be so upset. Besides, A&F created and sold a T-shirt with the words “The Fitchuation” last year. It sounds like something is rotten in overpriced khaki city.

“It’s a clever PR stunt and we’d love to work with them on other ways they can leverage ‘Jersey Shore’ to reach the largest  youth audience on television,” a spokesperson for “Jersey Shore” network MTV told The Wall Street Journal.

The phrase “aspirational nature of our brand” should have tipped everyone off. What is the aspirational nature of A&F?other than becoming a frat boy who lives for raging keggers?

Gerard Depardieupeed off

French star Gerard Depardieu made quite a stink on a CityJet flight from Paris to Dublin recently. While the plane was delayed on the tarmac, Depardieu asked to use the restroom. After he was refused, the actor reportedly relieved himself in the aisle. “I will only confirm that he, in effect, urinated in the plane,” a spokeswoman for the airline says. After the incident, the plane had to return to the gate and was delayed for two more hours for cleaning. What’s impressive about this story isn’t that he whizzed on the carpet like a not-housebroken wolf-child, but that we all got an update on how Depardieu looks in 2011. Sacre blob!

For more gossip news visit Dorothy Robinson’s Word blog. Follow her on Twitter @DorothyatMetro.



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