Your sense of humor is going to make Comedy Central a ton of money

Advertisers will pay good money for your love of Daniel Tosh's "Tosh.0" on Comedy Central.

Raise your hand if you think Daniel Tosh — the comedian who makes fun of YouTube videos on his ridiculously popular Comedy Central show, “Tosh.0” — has the best job in the world. Now, we know that’s probably most of you. But Comedy Central has made it official — research commissioned by the network to discover how valuable comedy has become to millennials finds humor rates higher than music, personal style or sports.

Eighty-eight percent of the young men who participated in the Comedy Central survey “said their sense of humor was crucial to their self-definition,” according to a New York Times story on the research findings. An additional 74 percent said “funny people are more popular,” according to the article, and 58 percent said “they sent out funny videos to make what might be called a special impression on someone else.”

The study was launched to gain insight into the most coveted demographic in television: men between the ages of 18 and 34, who remain the most elusive to advertisers. Participants were millennials — more specifically young men — who were gathered into “buddy groups” in 19 cities around the country. (Women “were included in wider statistical research,” the article says, but excluded from this study because the Comedy Central audience “skews 65 percent male.”) They were fed pizza and asked “to do things like share funny videos, discuss favorite comics, and draw representations of themselves doing funny things,” the article says.

Findings show that guys want their comedy as quickly as Facebook loads, and want their video links to feature less cynicism. From the Times article:

“The channel got back a lot of toilet humor (on a map, the participants marked the 19 cities in the survey with toilet bowls), but also plenty of useful information.

For example, as described by [Tanya Giles, the executive vice president for research at Comedy Central’s parent, MTV Networks]: ‘Millennials are comfortable with uncomfortable truths,’ which she said meant they see just about any subject as fit for humor. They also want comedy with a faster pace. ‘If you don’t get them quick, they can find it somewhere else,’ she said.

Chanon Cook, the top research executive for Comedy Central, said the results also indicated that ‘irony has been replaced by absurdity.’ That is one of many ways she said this generation had separated itself from Generation X, a more dour and cynical group in the Comedy Central analysis, shaped by things like battles over race and class, and growing up as latchkey kids.

Ms. Ganeless said one purpose of the research was ‘to understand how our audience and technology cross over, so we can be prepared.’”

And while a Comedy Central survey would naturally seem to slant pro-comedy, the research results, the article says, were echoed in an online survey of 2,000 people conducted by Nielsen Entertainment Television.



News
Entertainment
Sports
Lifestyle
National

Bloomberg: Going green will grant you longer life…

Former NYC mayor Michael Bloomberg tells Metro that cities are where fighting global warming can make a difference, and increase people’s lifespan.

International

Ban Ki Moon: "Climate change is an issue…

My message to you is: make your voice heard and your actions count. Change is in the air. Solutions exist. The race is on. It’s time to lead.

Local

Earth Day New York food toolkits to help…

Hundreds of classrooms across New York City already have indoor container gardens that allow students to grow food right where they learn. But Earth Day…

Local

NYPD announces street closures for United Nations General…

The United Nations representatives are in town, and multiple city streets will be closed to traffic through Saturday, Sept. 26. The NYPD is urging those…

Television

10 Facts you won’t learn about Frankie Grande…

Frankie Grande is the worst and/or the best. Whether or not you're a fan, you'll want to know these facts about the polarizing player from "Big Brother 16."

Movies

Antoine Fuqua can kill someone with just a…

It's amazing what you can get done with the right tools. In designing the climactic battle in "the Equalizer," in which Denzel Washington's retired special…

Movies

Guess Ben Kingsley's worst filmmaking experience

Here's a fun game: Sir Ben Kingsley has made a lot of films since "Gandhi" in 1982, but at least one of them was a…

Books

Does Lena Dunham have any secrets left?

Get a sneak peek at her new book to determine if it’s worth the read.

NFL

3 things that went wrong in Jets loss…

The Jets have very little room for error with a far-from-explosive offense.

NFL

Eli Manning finally feeling good in West Coast…

The Giants have very little time before their next game, but they still took a moment to relish the team’s biggest offensive outburst since Week 1 of 2013.

College

College football top 25 poll: Oregon, Alabama close…

College football top 25 poll: Oregon, Alabama close in on FSU

NFL

Jay Cutler takes Marc Trestman's coaching to heart

While Jay Cutler turned to an autobiography on the man who would be his head coach, Trestman had personal experience with the player.

Wellbeing

Exercising leads to more drinking — and we…

  We’re rewarding ourselves with more than dessert on days we exercise, according to a new study. On days when people exercise more, typically Thursday…

Wellbeing

5 gadgets to protect you from sharks, concussions,…

The medical industry is inundated with devices looking after all aspects of your wellbeing, from monitoring your sleep patterns to warding off shark attacks. We…

Wellbeing

Narcissism and the ugly side of vanity

I have a friend who constantly talks about herself and rarely asks any questions about my life. She is constantly preening, obsessed with her body,…

Wellbeing

Lacking new ideas, Apple Watch disappoints health experts

Technology pundits were quick to predict the demise of most fitness wristbands and smartwatches when the Apple Watch was announced. But health care professionals and…