Selling the next ‘Fashion Star’

From left, buyers Caprice Willard, Terron Schaefer and Nicole Christie bid for the looks that designers send down the runway on “Fashion Star,” premiering Tuesday at 9:30 on NBC.

“Fashion Star,” the newest reality competition series on NBC, is an on-demand fashion show. The winning clothing sent down the catwalk by aspiring designers one night hits racks at H&M, Macy’s and Saks Fifth Avenue the very next morning.

So how do these designers win the approval — and buying power — of such iconic retailers? The people making those decisions, bidding against each other for new looks during each episode, weigh in.

Terron Schaefer, buyer at Saks Fifth Avenue
“It is all about contemporary fashion,” Schaefer explains. “This is a whole new concept in terms of television. Most reality shows, or all reality shows up until now, you vote with your telephone. But this one, you vote with your wallet, and you wear the winner tomorrow.”

Caprice Willard, buyer at Macy’s
“I think the thing to understand is that ‘Fashion Star’ gives us all an opportunity to have high fashion be accessible to every American,” Willard says. “[Each retailer] represents different aspects of the American consumer, so that particular design may have a difference in use in each of our stores. But the essence of the item will be perfectly represented, whether it’s in Macy’s, Saks or H&M.”

Nicole Christie, buyer at H&M
“We were really looking for a designer that had range and could bring something new to the runway,” Christie says. “At the end of the day, the design speaks for itself. I think it’s quite natural that we had some competition up there when bidding for garments on the runway every week.”

Celebrity mentors
Jessica Simpson, Nicole Richie and John Varvatos serve as celebrity mentors to the designer contestants. What tips were they hoping to pass along to the next “Fashion Star”?
   
“We really wanted to mentor all of these designers for having a lifestyle brand,” says Simpson, “not just trying to set trends, but to weave in and out of great trends, really making a name for yourself.”


News
Entertainment
Sports
Lifestyle
News

Boston Strong: One year on from Boston Marathon…

  For more than a century the Boston Marathon has been an even centred around sportsmanship, endurance and athleticism, but there's no denying the face…

Local

Best nature spots for kids in New York…

When it comes to kids and nature, most U.S. parents agree: children should be spending more time outdoors. According to a recent survey by The…

Local

Easter 2014: The year's best bonnets

It's Easter, and that means it's time for Fifth Avenue to turn into a veritable catwalk of bonnet-wearers. The annual march, which kicks off at…

Local

Woman arrested for attempted kidnapping of baby in…

Authorities said that a Queens woman behind an attempted kidnapping of an 8-month-old baby boy was arrested on Saturday.

Television

‘Mad Men’ recap: Season 7, Episode 2, ‘A…

Peggy and Lou are horrible, Bert's racist, Don is honest(ish) and Roger and Pete are frustrated. "A Day's Work" not quite worthy of "This Will Be Our Year."

Television

'Game of Thrones' recap: Season 4, Episode 3,…

The problem with the devil you know is that ignoring them doesn’t mean they simply lie in wait. It allows them time to do things…

Television

Discovery cancels 'Everest Jump Live' special in wake…

The Discovery Channel has indicated it will not be moving forward with "Everest Jump Live," a planned special about mountain climber Joby Ogwyn's effort to…

The Word

'X-Men' director Bryan Singer drama continues

  News broke late last week that "X-Men" and "The Usual Suspects" director Bryan Singer is being sued by a man who said Singer molested…

NHL

Rangers let chance at victory slip away in…

All the Rangers had to do was hold serve in a raucous Madison Square Garden — roaring in anticipation of putting a hated rival in a 2-0 series hole.

MLB

Yankees place Ivan Nova on DL with partially…

Yankees starter Ivan Nova was diagnosed with a partially torn UCL in his throwing elbow Sunday.

NHL

Rangers never thought opening round would be 'an…

You might have thought the Metropolitan Division semifinal series was going to be a rout after watching Game 1 Thursday night. The Rangers did not.

NHL

Rangers blow two-goal lead in Game 2 loss…

The Rangers got out to an early 2-0 lead in Game 2 and the Garden was rocking. But it went downhill quickly from there.

Travel

Packing: The one thing you need in your…

A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities…

Home

Is your chair making it hard to talk?

Ever wished there was an office chair that could make impromptu meetings and discussions more private? The Cristiana Wing Chair is an asymmetrical armchair which…

Travel

Live large at these luxury hotels

From Thai boxing lessons and macabre Dracula tours to the Australian Outback, the Four Seasons hotel chain launched a series of new travel packages this…

Parenting

4 things that every summer camp should have

Alan Saltz, director of the 92nd street Y program lists things that every summer camp should have.