VIDEO: Ashton Kutcher’s ‘racist’ Popchips video pulled (UPDATED)

Is Ashton Kutcher's character Raj a racist depiction?

UPDATE: It seemed like only a matter of time before Popchips pulled its ad starring Ashton Kutcher as a stereotypical Bollywood producer named Raj (complete with brown-face makeup and a bad accent).

After sweeping public outcry over what many said was a  racist depiction, the company promptly removed the ad from its YouTube channel and issued this response from Popchips CEO Keith Belling on its blog:

We received a lot feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view.

Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended.

The original ad has been removed from YouTube, but you can seen still see it posted on a different account below.

Metro’s original story is below:

The Twittersphere is blowing up over a video posted on YouTube starring some delicious, all-natural snacks, some questionable elements… and Ashton Kutcher.

In a marketing plot gone awry, Kutcher appears in a series of “dating” videos, during which he adopts different characters, rambles on in stereotypical accents, and then casually mentions Popchips — the product behind the videos.

The video that has stirred up the most controversy is one where Kutcher channels a character named Raj, a Bollywood producer looking for someone to “love him in all the wrong places.”

Kutcher wears brown-face makeup and speaks with a stereotypical, not to mention poorly delivered, Indian accent. The videos are meant to be light-hearted and funny, but it’s impossible to imagine that the creators and Kutcher didn’t see the backlash coming.

“I AM NOT AMUSED ASHTON KUTCHER (@aplusk). RACISM TO SELL POP CHIPS???,” one person tweeted in response to the video.

“OMG is this really Ashton Kuchner in brownface as a South Asian man for Pop Chips on YouTube?,” another tweeter said.

It will be interesting to see when or how popchips, a fairly new company, addresses the controversy. Take a look at the video and tell us what you think.



News
Entertainment
Sports
Lifestyle
National

Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking

Local

K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.

National

Minnesota man asked to leave Southwest flight after…

A man and his two sons were asked to leave a Southwest Airlines flight after the man sent a tweet complaining about being treated rudely by a gate agent.

National

Man sues hospital after surprise penis amputation

An Alabama man who went in to a hospital last month for a circumcision awoke after surgery to find his penis had been amputated, his lawyer said on Thursday.

Movies

Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.

Arts

Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…

Television

Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…

U.S. Soccer

Orlando City takes shot at NYCFC over Frank…

Orlando City reminded the world how big a signing Brazilian star Kaka earlier this month with a photo of Kaka mobbed by fans juxtaposed against Lampard.

NBA

Jeremy Lin says 'Linsanity' is over as he…

Jeremy Lin lit up the NBA two years ago with his play for the Knicks but he has no desire to recreate "Linsanity" in his new career with the Lakers.

NFL

2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…

Tech

Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.

Tech

Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.

Tech

Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.

Style

Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.