— but definitely not being an actor on Broadway." /> UPDATE: Madison Square Garden attacks Broadway in new ads - Metro.us

UPDATE: Madison Square Garden attacks Broadway in new ads

This controversial ad was seen in public in NYC on Nov. 1, as originally reported by www.talkaboutequality.wordpress.org.

UPDATE: Due to backlash from the theater arts community, Madison Square Garden Company has agreed to retract its controversial ads that suggested the actor-acrobat-aerialists who play Spider-Man on Broadway are not “real men.”

Dan Schoenberg, the vice president of the sports division at MSG, told us: “The ad was simply bad judgement on our part. We are in the process of
having them immediately removed. We apologize to anyone who was
offended.”

Thankfully, “Spider-Man: Turn Off The Dark” isn’t taking the whole thing too seriously. Spokesman Rick Miramontez told us: “We always smile at the occasional ribbing — but applaud the decision to take these ads down.”

Schoenberg told Metro that most of the posters have already been removed; MSG plans to have all of the remaining ads taken down citywide by this weekend.

Find the original story below:

What does it mean to be a “real man”? Ads by Madison Square Garden Networks imply that it means being an athlete on the court but definitely not being an actor on Broadway.

Posters spotted throughout New York City yesterday read: “It’s Friday night. You can either see a Broadway harness malfunction or you can watch real men fly.”

The message refers specifically to tech accidents that happened during previews for “Spider-Man: Turn Off the Dark.” The accompanying image is Knicks power forward Amar’e Stoudemire holding a basketball.

Theater advocates have been up in arms about the clumsy tag line, which suggests that actors in particular, the aerialists/acrobats with a lifetime of training who fly for “Spider-Man” are less masculine or work less hard than athletes. Some have even gone so far as to accuse the message of being “homophobic,” although that claim remains contestable in the social media sphere. What’s agreed upon is that this ad perpetuates narrow and extremely outdated definitions of masculinity. Other comments about the ad use such phrases as “tacky,” “not funny,” “embarrassing” and “insulting to one of NYC’s oldest institutions.”

This raises another important question: Why is Madison Square Garden putting itself in competition with Broadway in the first place? As of 2010, MSG took in approximately $1.2 billion while all of the top 40 theaters on Broadway grossed just upward of $1 billion. The numbers don’t exactly point to a heated rivalry between sporting events and the arts. More than likely, it’s just a cheap shot based on an easy joke that by all rights expired back at the top of 2011. The entire setup seems more fitting for an episode of “Mad Men,” though one can only imagine Don Draper’s expression of contempt if this idea were to come across his desk even back in 1967.

This controversy comes at a time when New York is still suffering the results of its biggest natural disaster, with 1.3 million in the state still displaced and without power in the wake of superstorm Sandy. Now, more than ever, it seems like NYC’s entertainment industries should be rallying together to drive revenue by welcoming patronage of all kinds back to The Big Apple. Many are vying for MSG Networks to take down the ads and issue a statement of apology toward the recently reinstated Broadway, which resumed on Oct. 31 after three days of closures.



News
Entertainment
Sports
Lifestyle
Local

NYPD looking for man they say assaulted elderly…

      The New York City Police Department is asking for the public's assistance in locating a Hispanic male 20's wanted in connection with…

Local

Three arrested after allegedly assaulting off-duty officer in…

Three men were arrested early Saturday morning after allegedly assaulting an off-duty officer at a Bronx bodega, and the NYPD is asking for the public's…

Local

Healthcare union creates vibrant West Indian Day Parade…

Volunteers worked almost around the clock through the weekend, putting the flashy finishing touches on hundreds of costume pieces 1199SEIU members will wear while marching…

National

Top 10 most hipster college campuses

Hipsters are everywhere these days. You can't walk down the anywhere anymore without seeing a pair of skinny jeans on a handlebar mustachioed 20-something, a…

Arts

Theater: Discouraging 'Poor Behavior'

Theresa Rebeck's latest off-Broadway play, about two couples sparring on a weekend getaway, repeats a few mistakes of her past.

Gossip

Chef Todd English arrested for DWI in the…

Celebrity chef Todd English is facing DWI charges after a traffic stop on Sunday.

Movies

Box office: 'Guardians of the Galaxy' is 2014's…

This weekend "The Guardians of the Galaxy" passed the fourth "Transformers" movie to become the highest grossing film of 2014.

Gossip

Spears back with controversial ex?

Is Briteny Spears back with Adnan Ghalib?

Sports

Novak Djokovic feeds off US Open crowd to…

Novak Djokovic isn't a native New Yorker, but he sure knows how to use the U.S. Open crowd to his advantage.

NFL

Odell Beckham still 'weeks away,' Tom Coughlin angry…

Giants head coach Tom Coughlin has fought a losing battle against the media all preseason over the status of wide receiver Odell Beckham Jr.

NFL

3 things we learned in the Giants preseason…

The final score didn’t matter — a 16-13 win by the Giants — but it would’ve been nice to finally see Big Blue’s new-look offense get on track.

NFL

NFL Power Rankings: Seahawks, Broncos, Patriots, 49ers start…

NFL Power Rankings: Seahawks, Broncos, Patriots start at top

Education

These college students think breakfast is the most…

  It should be no surprise that the city that never sleeps is also home to the most students who like to order food in…

Sex

When it comes to dating, height matters

Does a man’s height really matter when it comes to dating? Unfortunately - according to a new study - the answer looks like it’s yes.…

Travel

10 free apps to make traveling easier

Finding the nearest bathroom, calculating currency exchanges and locating your departure gate must have been difficult for travelers of previous generations. But we wouldn't know,…

Travel

How to get a seat upgrade to business…

It used to be much easier to upgrade your coach seat to business or even first class, but rigid rules and tighter schedules have made…