Made in Philly enhances neighborhoods with art

Made in Philly is adding art all over the city.  Credit: Erin Murray
Made in Philly is adding art all over the city.
Credit: Erin Murray

Parks, street clean-ups and crime-deterring watch teams all make the list of things that enhance a neighborhood. There’s an ongoing argument that the presence of visual art also sits squarely among these area improvements, depending on what form it takes.

The Center for Emerging Visual Artists’ Made in Philly project is bringing art to 22 neighborhoods via a medium not usually thought of as a community enhancement: billboards.

The project is designed to connect city residents with local artists and show that there’s a lot of creativity going on just a few blocks from where they’re standing. The Made in Philly art on billboards, at bus stops and on rail lines includes a line that tells the viewer how close the artist’s studio is.

Most of the 50 billboards are within 10 blocks of a studio.

“The way we visualized the campaign was as public street art. We couldn’t bring in the original pieces, so we created the work at a scale that represents the presence the works have in their original form,” says Ann Peltz, director of the Center’s Philadelphia Open Studio Tours.

“These are unlike traditional advertising campaigns,” she says of the Made in Philly artwork. “They interrupt the normal stream of consumer advertising and provide a gallery level experience on the street.”

The project coincides with the center’s 30th anniversary and with Philadelphia Open Studio Tours, which encourages people to visit studios and engage with the artists.

“We’re trying to connect the public in a deeper and more meaningful way through this project,” says Peltz. “It calls attention to the people driving the arts scene. It’s calling attention to the fact that Philadelphia is such a unique city and people are coming here to work as artists. A creative renaissance is happening.”

Community improvement through art
Angie Williamson, economic development director at the New Kensington Community Development Corporation, believes that projects like Made in Philly can boost neighborhoods.

“NKCDC uses art to drive economic development on Frankford Avenue,” she says. “Harnessing the energy and flair of artists serves as a great recruitment tool for other creative ventures – such as unusual boutiques, destination restaurants and other great third places.”

Williamson gets to the bottom line of improvement when she says, “partnering with the creative makers in the community has been one of the keys to NKCDC’s success.”



News
Entertainment
Sports
Lifestyle
News

Rock legend Neil Young files for divorce after…

The legendary Canadian rocker Neil Young has filed for divorce from his wife of 36 years.

Local

FDNY debuts new fire simulator for blazes at…

The New York City Fire Department christened its newest, state-of-the-art, custom-built simulator at its training academy on Randall's Island Tuesday.

Local

Bronx cop saves baby who stopped breathing

A Bronx police officer is credited with saving the life of a 2-month-old baby who stopped breathing Tuesday morning. Police Officer Johnny Castillo, 38, was…

Local

Brewer celebrates Women's Equality Day with voter pledge

Manhattan Borough President Gale Brewer celebrated Women’s Equality Day Tuesday by pledging to register at least five women voters before the Oct. 10 deadline. Brewer…

Movies

Review: 'The Last of Robin Hood' is a…

Dakota Fanning plays Errol Flynn's (Kevin Kline) teenage gal pal in "The Last of Robin Hood," which takes a scandal and makes it dully empathetic.

Movies

Review: The uneven 'Life of Crime' mostly gets…

Elmore Leonard's "The Switch" becomes the new indie crime dramedy "Life of Crime," with Jennifer Aniston as a kidnapped woman whose husband won't pay up.

Movies

Review: Pierce Brosnan gets a cut-rate Bond knockoff…

Pierce Brosnan tries to reclaim his glory days with the spy thriller "The November Man" but instead gets a sad DTV-style ripoff with lame action.

Music

Tiesto headlines Made in America

Electronic music legend Tiesto is ready to get in touch with his inner Rocky at the Jay Z-curated Budweiser Made in America festival this weekend…

College

When are 2014 college football playoffs? (Schedule, date,…

When and where are 2014 college football playoffs? A look at the schedule, date, TV, time for the semi-finals at championship game.

NFL

Dimitri Patterson suspended only for rest of preseason…

Dimitri Patterson ended up getting just a slap on the wrist.

Sports

Eugenie Bouchard excited for 'rowdy' fans at US…

Eugenie Bouchard is sure to endear herself to New York's tennis faithful as she tries to win her first grand slam title across the next two weeks.

MLB

MLB Power Rankings: Angels and A's still at…

MLB Power Rankings: Angels and A's still at top, Nationals climb

Parenting

Lure your baby to sleep with Maroon 5…

These new renditions of "Moves Like Jagger" and "Payphone" are Maroon 5 like you've never heard them before.

Wellbeing

Who is having the most orgasms?

  Single lesbians report having orgasms more often than heterosexual women but both gay and straight men still come out on top of the climax…

Home

Jonathan Adler shares his tips for a great…

Jonathan Adler took a break from boogie boarding at his beach house to tell us how to keep that Labor Day party festive.

Travel

Most popular Labor Day weekend destinations

Priceline.com released its Top 20 destinations for the end of summer, including Labor Day weekend. If you’re heading to any of these spots, expect a…