Eli Yudin’s book version of @NotTildaSwinton is a labor of self-published love

LIFESTYLE-FASHION-FRANCE-BRITAIN-ART-PEOPLE

Launched to viral acclaim during last May’s lunar eclipse, Twitter parody account @NotTildaSwinton has been reincarnated into a book. Self-published by comedian Eli Yudin and co-writer Carey O’Donnell, the complete collection of 187 bizarre imagined musings of actress and noted eccentric Tilda Swinton is available online at no profit. Some of the account’s best Tweets? “A mission for you. Go outside, hold an animal to your breast. That is real warmth, not the glow of your screen. I typed this on a rabbit.” Or:  “Of course I have received splinters. I do not remove them. Small branches emerge from me and bear fruit in the shape of my face.”

In an industry veering toward bite-sized content, Twitter’s 140 character limit could be the logical endpoint of increasingly serialized work. So, after spending six hours laying out the book on InDesign, Yudin set up shop on Lulu Marketplace. At $11.06, the book was priced to break even. “We didn’t want to seem like we were selling out,” Yudin said. Not to mention the avoidance of potentially thorny issues with Swinton herself.

“Not Tilda Swinton” is one of thousands of self-published books for sale on Lulu Marketplace, which allows any author to sell their work online. Brian Matthews, an Executive VP at Lulu’s, argues that self-publishing has democratized publishing by removing barriers between readers and authors. “If an author wants to publish a book, we’ll help them publish it as long as we don’t have concerns related to the material,” Matthews said.  Readers can rely on Lulu Marketplace algorithms and reviews to help them pick their next read. Even so, it can be hard to determine quality. “The real issue is that in traditional publishing, you have an agent, editor and sales rep acting as a filter,” said Cathy Langer, long-time buyer at Denver’s independent bookstore, Tattered Cover. “Self-publishing eliminates these filters, and it can be hard to tell what’s going to be good.”

When shopping for self-published work, readers make their own demands. In recent years, this has led to a trend toward shorter spurts of content in self-publishing. “The nature of consuming content is in an increasingly digital format … instead of monolithic books, we’re seeing authors release content more frequently in smaller, consumable amounts,” Matthews said. Serialized content is simultaneously classic and new. Canonical authors like Charles Dickens published novels periodically by chapter in the 19th century. Still, nothing is smaller and more consumable than an artfully composed latter-day tweet — and Yudin is one of the masters.

 



News
Entertainment
Sports
Lifestyle
Local

FDNY debuts new fire simulator for blazes at…

The New York City Fire Department christened its newest, state-of-the-art, custom-built simulator at its training academy on Randall's Island Tuesday.

Local

Bronx cop saves baby who stopped breathing

A Bronx police officer is credited with saving the life of a 2-month-old baby who stopped breathing Tuesday morning. Police Officer Johnny Castillo, 38, was…

Local

Brewer celebrates Women's Equality Day with voter pledge

Manhattan Borough President Gale Brewer celebrated Women’s Equality Day Tuesday by pledging to register at least five women voters before the Oct. 10 deadline. Brewer…

Local

NYPD looking for lewd D train rider

The NYPD is enlisting the public’s help to find a man they say performed a lewd act on the D train Saturday evening. The incident…

Entertainment

QUIZ: How many English words do you actually…

Are you as smart as you say you are? Are you a word nerd? Take this quick vocabulary test to find out if you're a true wordsmith. Good luck.

Television

'Pretty Little Liars' recap: Season 5, Episode 12,…

If you've wondered whether Ali and Bethany knew each other, you got an answer tonight: Yes, and in a very tangled way. But many lingering…

Entertainment

Cymbals Eat Guitars Have Everything to 'LOSE'

At its most basic level, a rock band can be thought of as a family, a group of people selflessly devoted to a cause. When…

Entertainment

"Bachelor in Paradise" recap: Episode 4, 'Week Four'

Some things are hard to watch in a “Human Centipede” sort of way. Other things in an “American History X” sort of way. Does “Bachelor…

College

When are 2014 college football playoffs? (Schedule, date,…

When and where are 2014 college football playoffs? A look at the schedule, date, TV, time for the semi-finals at championship game.

NFL

Dimitri Patterson suspended only for rest of preseason…

Dimitri Patterson ended up getting just a slap on the wrist.

Sports

Eugenie Bouchard excited for 'rowdy' fans at US…

Eugenie Bouchard is sure to endear herself to New York's tennis faithful as she tries to win her first grand slam title across the next two weeks.

MLB

MLB Power Rankings: Angels and A's still at…

MLB Power Rankings: Angels and A's still at top, Nationals climb

Wellbeing

Who is having the most orgasms?

  Single lesbians report having orgasms more often than heterosexual women but both gay and straight men still come out on top of the climax…

Home

Jonathan Adler shares his tips for a great…

Jonathan Adler took a break from boogie boarding at his beach house to tell us how to keep that Labor Day party festive.

Travel

Most popular Labor Day weekend destinations

Priceline.com released its Top 20 destinations for the end of summer, including Labor Day weekend. If you’re heading to any of these spots, expect a…

Wellbeing

Working your way to type 2 diabetes: Job…

When it comes to type 2 diabetes, a stressful job can be as risky for your health as a bad diet and no exercise. A…