Eli Yudin’s book version of @NotTildaSwinton is a labor of self-published love

LIFESTYLE-FASHION-FRANCE-BRITAIN-ART-PEOPLE

Launched to viral acclaim during last May’s lunar eclipse, Twitter parody account @NotTildaSwinton has been reincarnated into a book. Self-published by comedian Eli Yudin and co-writer Carey O’Donnell, the complete collection of 187 bizarre imagined musings of actress and noted eccentric Tilda Swinton is available online at no profit. Some of the account’s best Tweets? “A mission for you. Go outside, hold an animal to your breast. That is real warmth, not the glow of your screen. I typed this on a rabbit.” Or:  “Of course I have received splinters. I do not remove them. Small branches emerge from me and bear fruit in the shape of my face.”

In an industry veering toward bite-sized content, Twitter’s 140 character limit could be the logical endpoint of increasingly serialized work. So, after spending six hours laying out the book on InDesign, Yudin set up shop on Lulu Marketplace. At $11.06, the book was priced to break even. “We didn’t want to seem like we were selling out,” Yudin said. Not to mention the avoidance of potentially thorny issues with Swinton herself.

“Not Tilda Swinton” is one of thousands of self-published books for sale on Lulu Marketplace, which allows any author to sell their work online. Brian Matthews, an Executive VP at Lulu’s, argues that self-publishing has democratized publishing by removing barriers between readers and authors. “If an author wants to publish a book, we’ll help them publish it as long as we don’t have concerns related to the material,” Matthews said.  Readers can rely on Lulu Marketplace algorithms and reviews to help them pick their next read. Even so, it can be hard to determine quality. “The real issue is that in traditional publishing, you have an agent, editor and sales rep acting as a filter,” said Cathy Langer, long-time buyer at Denver’s independent bookstore, Tattered Cover. “Self-publishing eliminates these filters, and it can be hard to tell what’s going to be good.”

When shopping for self-published work, readers make their own demands. In recent years, this has led to a trend toward shorter spurts of content in self-publishing. “The nature of consuming content is in an increasingly digital format … instead of monolithic books, we’re seeing authors release content more frequently in smaller, consumable amounts,” Matthews said. Serialized content is simultaneously classic and new. Canonical authors like Charles Dickens published novels periodically by chapter in the 19th century. Still, nothing is smaller and more consumable than an artfully composed latter-day tweet — and Yudin is one of the masters.

 


News
Entertainment
Sports
Lifestyle
Local

How to donate during the blood drive at…

The Metro-North Railroad and New York Blood Center are hosting a blood drive at Grand Central Terminal Thursday.

Local

Bloomberg launches $50 million anti-gun violence effort

Former New York Mayor Michael Bloomberg plans to spend $50 million on a grassroots anti-gun violence network to challenge the National Rifle Association.

Local

East Village woman fights off rape attempt from…

An East Village woman fought off an attempted rapist that she woke to find standing on her bed over the weekend, police said.

International

Nearly 300 missing after South Korean ferry capsizes

Almost 300 people were missing after a ferry capsized off South Korea Wednesday, in what could be the country's biggest maritime disaster in over 20 years.

Television

Jim Rash talks 'The Writer's Room' and amazing…

For Jim Rash, as the fifth season of "Community" comes to a close, the second season of "The Writer's Room" begins.

Books

Poems from prison: 'How to Survive a Bullet…

Celebrate National Poetry Month with, "'How to Survive a Bullet to the Heart."

Movies

Review: 'Heaven is for Real' tries to be…

The mega-bestseller "Heaven is for Real" becomes a movie that tries to portray wrestling with faith — or at least it tries to try.

The Word

Jenny McCarthy and Donnie Wahlberg are engaged

If Donnie Wahlberg wants to get vaccinated against anything, he should do it soon: he and Jenny McCarthy are engaged, she just announced on "The View."

NHL

Islanders back to rebuilding mode after disappointing season

One season after qualifying for the Stanley Cup playoffs for the first time since 2006-07, the Islanders finished 2013-14 with a 34-37-11 record.

NFL

Jets confident despite Chris Johnson leaving with no…

Jets fans clamored for a playmaker on offense all offseason. It looked like they were going to land that player on Tuesday when Chris Johnson…

NBA

Knicks, Nets rivalry never materialized despite national attention

When the NBA schedule was released, the league anticipated an intense rivalry between the Nets and Knicks with all four games slated for national TV.

NBA

NBA Power Rankings: Are the Spurs frauds? Could…

NBA Power Rankings: Are the Spurs frauds? Could the Mavericks surprise?

Home

Steal home decorating tips from stylist and creator…

We hit her up for some space-conscious, budget-friendly design tips.

Wellbeing

Could a facelift give you the edge at…

It's not just women lining up for procedures.

Home

How to plant a garden in the city

Small on space but big on gardening? You can still have that welcoming oasis of fresh air with an urban garden. Peter Smith, owner of…

Style

Personalize your massage at a private practice

CityTouch customizes spa treatments to meet client's needs.