‘Dog Shaming’ phenomenon becomes a book

Just over a year ago, Pascale Lemire was working in the banking industry, casually blogging, and chasing after her dachshunds. A pair of underwear changed everything.

After her dog Beau devoured the underwear of her then-fiancé Mike, Pascale decided to take the transgression to Tumblr. Pascale posted a picture of a guilty-looking Beau next to the damaged drawers with a sign reading, “I am an underwear eating jerk.”

Within 24 hours, she received 1000 notes and saw several rebloggers post similar photos.

And so the phenomenon of “dog shaming” was born.

Last month, the concept of dogshaming.com was turned into a book. So you can put the funniest canine faux paws on your coffee table. That is, until your dog eats it.

When did you realize this could become a lasting Internet phenomenon?

I still don’t know. I thought it was a cute thing— like planking—which is funny for maybe a week but then just goes away. But it hasn’t!

Keeping up with thousands of submissions and followers sounds like a full time job.

Absolutely. I actually quit my job back in October, so I’ve been doing this full time for almost a year.

How do you decide which submissions make the cut?

A lot of the process goes into weeding out submissions that don’t fit the criteria. If the picture doesn’t have a sign, I can’t post it. If the sign is horribly misspelled… I have an English literature degree; it would hurt my feelings if things weren’t spelled properly. And I don’t post anything that could be an aggression cue, or where the dog could actually be in danger.

What about deciding what made the cut for the book?

There’s probably less than five total submissions in the book that have been on the blog, that I felt were so good that they needed to be in the book. I basically just weeded through as I was doing my daily blog setup. After I had about 50 really funny submissions, I would send out a mass email asking the senders to be in the book.

What were the reactions?

People thought, “My dog can be famous? That’s awesome!”

Turning a blog into a book is a big step. What made you decide to try it?

I didn’t! In the first three weeks that the blog went up, I was working full time in the banking industry, doing this at night, and trying to keep up with the 30,000 plus posts that I had received. All of a sudden I started getting messages from Random House Publishing and Penguin Books and Gotham books saying, “Hey! Have you thought about doing a book? Let’s throw money at you!” My husband said to go for it. Everyone told me to get an agent, so that’s what I did. She fielded all of the book people’s proposals.

Do you see “Dog Shaming” growing into anything else?

With the upcoming baby, I think I’m going to try to just maintain the blog. If we want to do another “Dog Shaming” book, I would be more than happy to do that. But I think that for now, I’ve had enough of a whirlwind year. I’d like to take 2014 a little slower.

Any recent shame-worthy incidents from your dachshunds?

Oh yes. What have they done lately? I went to the bank and was gone for less than five minutes. When I came back, one of the dogs had pooped on the rug, and the other had peed somewhere. One had gotten into my pumpkin spice latte—the first of the season. I was so disappointed.



News
Entertainment
Sports
Lifestyle
International

U.N. nuclear inquiry on Iran seen making slow…

The U.N. nuclear watchdog appears to have made only limited progress so far in getting Iran to answer questions about its suspected atomic bomb research, diplomatic sources said on Friday,…

National

Violence-weary Missouri town sees second night of calm

By Nick Carey and Carey GillamFERGUSON Mo. (Reuters) - The violence-weary town of Ferguson, Missouri, saw a second straight evening of relative calm on Thursday…

National

Journalist James Foley's parents, after call with pope,…

The parents of James Foley, the American journalist killed by Islamic State militants in Iraq, on Friday called for prayer and support to free the remaining captives held by Islamic…

Local

Sharpton adapts adversarial style to de Blasio's New…

It was not the first time the Reverend Al Sharpton made his way to City Hall in a fiery mood to scold a mayor about New York City police officers…

Movies

Michael Chiklis on his football past and 'When…

Michael Chiklis remembers playing football in high school and how that prepped him to play a coach in "When the Game Stands Tall."

Music

Webcast: Watch Polyphonic Spree live on Sunday Aug.…

Polyphonic Spree singer Tim DeLaughter sits with Metro Music Editor Pat Healy for a chat and then the big band performs live. It begins on Sunday at 9:30 pm

Movies

Review: 'When the Game Stands Tall' is both…

The high school football saga "When the Game Stands Tall" fumbles around for a focus while Jim Caviezel offers the most low-key coach in history.

Movies

Girlfriend in a coma: Chloe Grace Moretz

Chloe Grace Moretz is the best cheerleader "If I Stay" could ask for. As the star of the film adaptation of the successful YA novel…

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…