Netflix boosts original programming with DreamWorks deal

The Netflix logo is is shown on an ipad in Encinitas, California, April 19,2013. REUTERS/Mike Blake
Netflix is planning to add 300 hours of original programming. Credit: Reuters

Video streaming service Netflix is beefing up its original programming menu through a multiyear deal with DreamWorks Animation SKG, the maker of movies such as “Shrek,” “Madagascar” and “Kung Fu Panda.”

Netflix shares rose 5 percent to $224.51 in premarket trading. DreamWorks shares were up marginally.

DreamWorks said the deal, which involves 300 hours of new programming, is a cornerstone of a major initiative to expand its television production and distribution.

The agreement is Netflix’s largest for original programming, the companies said in a statement.

Online streaming companies such as Netflix, Amazon and Hulu are spending heavily on content as they compete with each other for a piece of the fast-growing market for movies and television shows delivered over the Internet.

In early June, Amazon wrote its largest-ever check for a subscription-streaming deal, securing hundreds of mostly children’s TV programs from Viacom for its online video service.

Netflix is trying to gain new subscribers with original series, such as the Kevin Spacey drama “House of Cards.”

The company brought back cult television comedy “Arrested Development” in May, allowing viewers to see the entire 15-episode season together, harnessing the trend of viewers “binge-watching” TV series online and through DVDs.

Netflix stopped streaming popular programming from Viacom’s Nickelodeon in May following the expiration of a contract.

Netflix will premiere the new DreamWorks shows in all the territories in which it operates. The first of the new series announced Monday is expected to be available in 2014.

The two companies said in February a series called “Turbo: F.A.S.T,” based on the upcoming DreamWorks film “Turbo,” will debut exclusively on Netflix in December.



News
Entertainment
Sports
Lifestyle
Local

G train riders brace for five-week shutdown

G train service will be suspended between Brooklyn and Queens between Friday, July 25, and Tuesday, Sept. 2.

Local

Family, supporters gather in Brooklyn for Eric Garner…

Family members gathered on Wednesday for the funeral of Eric Garner, who died shortly after police put him in a banned chokehold as they arrested him.

Local

VIDEO: In Israel, Michael Bloomberg calls Wolf Blitzer…

CNN's Wolf Blitzer asked if the billionaire, three-term former Mayor Michael Bloomberg thought there might be political reasons for the FAA's decision.

Local

Advocates say MTA has room to improve service…

Advocates released a new study that suggests low-tech tweaking of subway posters and higher-tech fixes to improve the service interruption experience

Books

Art imitates life (almost) in David Shapiro's new…

David Shapiro talks about his book, "You're Not Much Use To Anyone."

Movies

Dakota Fanning's indie growing pains on 'Very Good…

Dakota Fanning on her latest "Very Good Girls."

Entertainment

Britney Spears launches new lingerie line and fans…

Women everywhere can say that they are not that innocent when Britney Spears launches her new lingerie and loungewear line. “Every woman should feel confident…

Arts

Artist Fiona Yang creates stunning 3-D murals that…

Vancouver-based artist Fiona Tang creates large-scale murals of animals that appear three-dimensional.

Sports

NBA great LeBron James sends 800 cupcake apologies…

By Kim PalmerCLEVELAND (Reuters) - NBA star LeBron James, whose recent return to the Cleveland Cavaliers in his home state of Ohio sparked a frenzy…

NFL

Fantasy football: Johnny Manziel could give your running…

Fantasy football: Johnny Manziel could give your running game a boost

NFL

3 storylines to watch as Jets open training…

Jets head coach Rex Ryan might be in for an even tougher job in 2014 after arguably his best coaching job last season.

NFL

David Tyree hiring has gay rights advocates angry

Former Giants Super Bowl hero David Tyree will re-join the franchise as its new director of player development.

Career

How to prepare to interview for your dream…

    Congratulations! You landed a job interview at your dream company! A lot of hard work has gone into determining which companies to apply…

Style

The shirtdress is a summer must-have

  We love throwing on our boyfriend’s shirt and a pair of jeans (no matter how much he grumbles that it’s his turn to wear the…

Style

Jennifer Oz LeRoy tell us how to lunch…

Jennifer Oz LeRoy tells us what to pack for a day in the surf and sand.

Education

Colleges are increasingly embracing the concept of gender-neutral…

  Northwestern University recently made headlines after announcing that it would be installing two gender-neutral bathrooms in the university's student center. “These are two gender-open…