YouTube faces delays in trying to enter the music streaming market

YouTube has a fancy new logo, but the company's fancy new music streaming service is not available yet.
YouTube has a fancy new logo, but the company’s fancy new music streaming service is not available yet.

The world’s favorite video platform had been expected to enter the music streaming market at the start of the year.

However, according to Billboard, it now looks as if the service, which is expected to offer videos rather than simply audio tracks, won’t be pumping through a stereo near you until the summer, because it’s not good enough yet.

“They feel that there’s just too much scrutiny of this product, and that they need to get it right out of the gate,” a senior label executive is quoted as saying.

This is understandable considering how long its competitors have had to finesse their services. The decision is also a departure from the typical approach of its parent company, Google. Everything the search giant launches, from web-based email to maps, is in a constant beta state: the services develop and become perfect with time and ongoing user feedback or they disappear almost as quickly as they’re launched.

Billboard goes on to say that one of the major sticking points at the moment is visual presentation. What if a requested track doesn’t have an official video? How will a service that aims to differentiate itself with visuals deal with this problem?

One solution being tested is to provide static images alongside information about the artist or the track in question. Another is a video created on the fly with stills or images that respond to beat and tempo.

The second big sticking point is making sure that potential users see the benefit in the service. YouTube is already used as a massive hub of free music. How do you create a compelling service that is potentially going to carry a premium subscription using content that is also technically free to access?


Pennsylvania police shooter manhunt near home of suspect's…

A police manhunt intensified on Friday for the gunman who killed an officer and wounded another in an ambush at a Pennsylvania police barracks a week ago.


MAP: New York City street closures, September 19,…

The Department of Transportation and NYPD said there may be residual delays near all of the street closures on September 19, 20 and 21. There will be many streets and…


MTA announces service changes for Sunday

The MTA has announced service changes ahead of Sunday's People's Climate March, which will be held from 11:30 a.m. to 4:30 p.m. Sunday. Riders using…


NYPD launches Twitter account for L train

The NYPD recently launched a Twitter handle dedicated to the L train and its riders. According to @NYPDLtrain, officers went underground Thursday morning to hand…


'Outlander' Season 1, Episode 7: 'The Wedding'

Claire and Jamie are man and wife!!! Like, ALL THE WAY, if you know what we mean. (Twice.)


Kevin Smith makes peace with the Internet

I was thinking about Ain't It Cool News and Harry Knowles last night, wondering if anyone from Ain't It Cool had reviewed my new movie…


Art imitates life in 'Swim Little Fish Swim'

There's a certain comfort to be taken in finding that young artists are still moving to New York and trying to make it — and…


Review: Terry Gilliam's 'The Zero Theorem' is better…

Terry Gilliam's latest, "The Zero Theorem," concerns a reclusive malcontent (Christoph Waltz) struggling with the search for the meaning of life.


Oday Aboushi ready for increased role, and to…

Oday Aboushi might feel comfortable enough to engage in some trash talk the next time he is on the field.


Giants vs. Texans: 3 things to watch

The Giants host the surprising Texans (2-0) in what may already be a must-win game for Big Blue.


Eric Decker misses practice again, could miss Monday

Jets wide receiver Eric Decker missed practice Thursday as he continues to rehab a hamstring injury suffered last Sunday.


Derek Jeter still focused on baseball as final…

Derek Jeter has effectively hid his emotions for 20 years in the Bronx.


A sneaky way to serve kids fruits and…

"My First Juices and Smoothies" gives smoothie recipes for kids.


3 things we love from Day 1 of…

The highlights from Day 1 of Milan Fashion Week.


Why don't more couples use condoms?

  Call it the “condom moment.” That’s the name the authors of a new study have given to the pivotal conversation every couple should be…


Need an idea for a first date? Here's…

Picture your idea of a nice first date. Is it dinner and a movie? A visit to an interesting museum exhibit? Instead, an expert on…