‘Viva Forever’ really isn’t that
The Spice Girls seem to have lost some of their, well, spice.
Their West End musical, “Viva Forever!,” which features the girl band’s songs, is closing after four months due to slow ticket sales.
“Viva Forever!” — which maybe should be retitled to “Viva Temporary!” was scheduled to run until February, 2014, but it will now close next month. Geri Halliwell has expressed her disappointment via Twitter. “We love u all Viva Forever, what a shock), gutted,” she wrote.
A message from the show’s producer, Judy Craymer, reads, “It is with a heavy heart that I’ve had to make this very difficult decision to post closing notice for Viva Forever!… Despite the wonderful audiences, extremely positive feedback and the standing ovation at every performance… we just can’t make it work. I am extremely proud of everyone involved in this production. Viva Forever! may be taking it’s leave for now in the West End but the legacy of Spice Girls will never fade!”
Yeah, no. Actually, if your musical closes after four months, your legacy is fading. That’s exactly what that means.