The Word: What we know about Becky G., CoverGirl’s new face

Meet the newest face of CoverGirl: Becky G. (real name: Rebbeca Marie Gomez) will be featured in both print and national TV campaigns this summer. She wants to inspire “chicas” to be “easy and breezy” through the collaboration.

Meet Becky G., the 16-year-old rapper who is the new face of COVERGIRL. Credit: COVERGIRL
Meet Becky G., the 16-year-old rapper who is the new face of CoverGirl. Credit: CoverGirl

The 16-year-old joins such beauties as P!nk, Sofia Vergara, Queen Latifah and Ellen DeGeneres to be the face of the makeup giant, not a small feat for someone who rose to fame via YouTube in 2011. Here’s what we know about this young talent:

  • Becky G. is Mexican-American, and she wants to inspire girls that “they can be both” and to have pride in their heritage, as she does. She’s inspired by her mom and her family (and spent some of her childhood living in her grandparents’ converted garage). She raps a lot about being a second-generation American.
  • Becky was discovered by the production team The Jam and began working with them and releasing YouTube performance videos. She signed to Kemosabe/RCA Records, after hitmaker Dr. Luke saw a YouTube clip of her swaggering her way through an original rap.
  • Her hit video “Becky from the Block,” a riff on “Jenny from the Block,” has more than four million views on Vevo.
  • Like most 16-year-olds, she is active on social media and maintains a close relationship with her fans, whom she affectionately dubs “beasters” (@iambeckyg on Twitter, Facebook and Instagram).
  • She released “Play It Again” on Tuesday, an EP that includes four new tracks: “Can’t Get Enough” (feat. Pitbull), “Built For This,” “Ain’t No Zoomin’” and “Loving What You Do.”

News
Entertainment
Sports
Lifestyle
National

Florida man charged with murdering son to play…

A Florida man annoyed that his 16-month-old crying son was preventing him from playing video games suffocated the toddler, police said on Friday.

International

Powerful 7.2 magnitude earthquake rattles Mexico

A powerful earthquake struck Mexico Friday, shaking buildings and sending people running into the street, although there were no reports of major damage.

News

OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…

International

Jews in eastern Ukraine ordered to register, Kerry…

Secretary of State John Kerry condemned reports that Jews in eastern Ukraine had been ordered to register with the authorities "or suffer the consequences."

Entertainment

Whoopi Goldberg makes her debut as marijuana columnist

"It helps my head stop hurting, and with glaucoma your eyes ache, and she takes the ache out. It's wonderful," she said.

The Word

Kate Middleton made fun of Prince William's bald…

Kate Middleton and Prince William are in Sydney, Australia, right now, and it sounds like that brash Aussie sense of humor might be rubbing off.

The Word

Is Tom Cruise dating Laura Prepon?

"Mission: Impossible" star Cruise is said to be dating Laura Prepon, star of "Orange is the New Black."

Television

'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…

NBA

Deron Williams leads Nets over Raptors in Game…

The Nets traveled to a raucous Air Canada Centre but came out with an important Game 1 victory over the Raptors.

NBA

Carmelo Anthony agonizing over Knicks future as season…

There’s still the cloud hanging over the franchise’s head as to the pending free-agent status of All-Star forward Carmelo Anthony.

NFL

Jets host players with eye toward NFL Draft

The Jets hosted a number of NFL Draft hopefuls for workouts on Thursday, with an eye toward some under-the-radar players.

NFL

Chris Johnson: I wanted to go to 'a…

Now that Chris Johnson is a Jet, the team has to figure out if one of the most explosive players in the NFL over the last half decade has anything…

Parenting

How to parent without gender stereotypes in a…

Christia Spears Brown, Phd. author of "Parenting beyond Pink & Blue" gives advice on raising kids free of gender stereotypes.

Tech

VIDEO: 'Vein-scanning' may become the future of paying

Designed to make transactions quicker and easier, the technology works by scanning the unique vein patterns in each person's palm.

Tech

#FollowFriday: 10 of the smartest Twitter accounts

Spending lots of time on Twitter? You might as well learn something. Here are some of the smartest accounts to follow.

Style

Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.