In the aftermath of the attack on the Boston Marathon last Monday many people – both in Boston and across the nation – were left with questions. What can we do to help those affected, we wondered? What can we do to begin to ease the pain and loss caused by an event that we still do not – and may never – understand?
This drive to help – to combat the darkness with light – mobilized business and individuals alike to set up foundations, throw benefit shows and events, and donate what they could to the countless funds for the victims that sprang up in swift response to the visceral call to action the tragedy sent out. One such business is Ctrl Alt Design, a Boston-based creative agency that specializes in graphic design, branding, and experimental marketing. Robert McElaney – Ctrl Alt Design’s creative director, designed an image representing his love for Boston that became the logo for their line of “Boston Love” t-shirts, sold exclusively on their website for a limited time only.