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Job seekers turning to Facebook

Published: November 27, 2011 6:50 p.m.
Last modified: November 27, 2011 6:54 p.m.
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You would think that job seekers would cling to LinkedIn because it’s a professional networking site, while Facebook is more for family and friends. But a new research report from Jobvite says that the opposite is true: 48 percent of job seekers have used Facebook in their job search, while only 26 percent have used LinkedIn. Job seekers are receiving more referrals and have filled out their profiles more completely on Facebook than they do on LinkedIn.

Overall, one in every six workers used social networks to get hired this year.  Here are three tips on how to better utilize Facebook to land the job of your dreams:

Focus on your current friends
Instead of trying to build your network on Facebook, try and leverage the relationships you already have. Most job seekers are either too afraid to ask for support or don’t want people knowing that they are job searching in the first place. You need to let people know what you’re looking for if you want them to help you.

Use professional networking services
Both BranchOut.com and BeKnown are similar to LinkedIn in that they can help you grow your list of contacts through introductions and referrals. The difference is that you can leverage your personal relationships on Facebook in order to get better referrals. Don’t avoid LinkedIn either because LinkedIn profiles are searchable in Google and act as your virtual résumé, while Facebook data is blocked from search engines.

Be mindful of your privacy settings
Employers conduct Facebook background checks on candidates during the recruitment process. They want to get a sense for who you are, if you’ll fit in the corporate culture and if you’re posting anything explicit online. Create a new profile or page for your professional image.

More about career , jobs , facebook


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