TaylorMade R11 irons garnering attention

TaylorMade's R&D department worked diligently to perfect an advanced sound and vibration management system to ensure the feel in the R11 irons would appeal to better players.

TaylorMade’s marketing and publicity team is second to none. Just ask your everyday golfer, turn on the TV, visit a golf forum or walk into a golf superstore and you’ll see how strong the TaylorMade brand has become. TaylorMade sets the industry standard for getting the word out about their equipment.

Earlier this year, it was the “white out” when all the TaylorMade Tour pros wore white from head to toe to coincide with the unveiling of their all-white head R11 and Superfast 2.0 drivers. Much debate ensued on the golf forums. Ugly? Beautiful? Frames the ball better? A gimmick? It didn’t matter, the idea was planted and sales have been through the roof.

Now, with less fanfare, maybe simply because irons are a tad less sexy than a new driver, TaylorMade is getting golfers excited about their R11 irons.

From TaylorMade’s press release earlier this month:

Today TaylorMade is proud to announce the expansion of the R11 franchise with the introduction of the R11 irons, which are engineered for the player who appreciates the shape and refinement of a tour-grade iron but needs the help of advanced technology to launch the ball high, straight and long with less effort, regardless of handicap. 

Historically, irons engineered with multiple game-improvement technologies tend to be oversized, inelegant and clunky, with thick toplines, broad soles and over-bearing cavities. They typically feel harsh and sound high-pitched and “clicky.” The R11 iron breaks that mold and rewrites the book about what a high-technology iron can look like, feel like and sound like. 

R11 irons are engineered with multiple technologies that make them stunningly easy to launch high and long. Technologies that we developed while building the best metalwoods in the world, like ways to make thin, fast faces, and methods to expand the COR zone, and techniques for precisely locating the CG.

We’ve heard it before: Make irons that appeal to better players, but build in technology that make them more forgiving and easier to hit. But if TaylorMade’s proven one thing, it will have no problem getting people to give them a shot.

The clubs hit shelves on Sept. 1, with a retail price of $799 for steel KBS 90 shafts or $999 for graphite Motore shafts. Lots more information and specs are available on TaylorMade’s site and CEO Mark King offers his take during the unveiling.

Still curious for more? Equipment forum website GolfWRX.com ran a contest with TaylorMade to get some of their readers down to Dallas for a fitting and “The Ultimate R11 Irons Experience” which has gotten the conversation going.



News
Entertainment
Sports
Lifestyle
Local

Gunther from 'Friends' talks Central Perk

We spoke with Gunther (James Michael Tyler) at the preview for new pop-up Central Perk, based on the cafe in "Friends."

Local

Central Perk opens in SoHo

Central Perk, of "Friends" fame, is giving out free coffee in SoHo through Oct. 18.

National

Beer sponsor Anheuser-Busch reproaches NFL over domestic abuse

Anheuser-Busch chastised the NFL for its handling of domestic violence cases, making it the first major advertiser to put pressure on the league.

Local

Sen. Krueger dishes on prospect of legal marijuana…

New Yorkers may see the legalization of recreational marijuana use as early as 2015 if State Senator Liz Krueger (D) gets her way. The Marijuana Regulation and Taxation Act will…

Music

FREEMAN makes Freeman a free man from Ween

For nearly 30 years, Aaron Freeman was known endearingly to his listeners as Gene Ween. But with "FREEMAN," he makes it clear that he's gone somewhere else.

Television

'Outlander' recap: Season 1, Episode 6: 'The Garrison…

Whipping, punching, kicking and a marriage contract. "Outlander" is not for the faint of heart this week with "The Garrison Commander."

The Word

The Word: Hey girl, it's a girl for…

It's a girl for Ryan Gosling and Eva Mendes, who reportedly welcomed a daughter last Friday, according to Us Weekly. The super-private couple managed to…

Television

TV watch list, Tuesday, Sept. 16: 'New Girl,'…

Check out the season premiere of "New Girl," as Jess competes with Jessica Biel for a guy's attentions.

MLB

5 top contenders for NL Rookie of the…

The outing rekindled award talk for deGrom, who appears to hold the top spot for NL Rookie of the Year honors. Metro breaks down a few other contenders.

College

College football Top 25 poll (AP rankings)

College football Top 25 poll (AP rankings)

NFL

Tom Coughlin says Giants 'beat themselves' against Cardinals

Head coach Tom Coughlin, who had a day to cool off and reflect, still sounded like he had a gnawing feeling in his gut.

NFL

Marty Mornhinweg accepts blame for Jets timeout fiasco

Jets fans looking for a scapegoat for Sunday’s timeout fiasco found a willing party on Monday: Marty Mornhinweg.

Style

Rachel Zoe: New York Fashion Week Spring 15

Rachel Zoe goes 'Glam bohemia' for Spring.

Food

Where to find SweeTango apples

Introduced in 2009, SweeTango — a hybrid of Honeycrisp and Zestar — is a sweet apple with plenty of crunch.

Style

London Fashion Week recap

London Fashion week gets in on the action with politics, heritage and summertime living.

Food

Padma Lakshmi's recipe for green mango curry

Padma Lakshmi shares her recipe for green mango curry in UNICEF's new book, "UNICHEF."