Colleges might want to snatch up ‘.xxx’ domains

Stick with ".edu" if you're just looking for the number to the admissions office.

Just when college administrators thought they were up to speed by joining Google+, they now have to worry about sharing their schools’ virtual identities with the porn industry.

In March, the Internet Corporation for Assigned Names and Numbers approved the future use of “.xxx” domains for adult websites. Now companies, organizations and colleges might want to consider whether they should buy up some “.xxx” real estate to avoid an embarrassing identity crisis.

According to Inside Higher Ed, the ICM register (the official registry for “.xxx” domains) will take applications from trademark holders this month, giving them the opportunity to snatch up an “.xxx” site with their names in front of it, before the porn industry does:

The non-profit EDUCAUSE recommends colleges take two steps to avoid their names being used: Make sure that the name is trademarked in precisely the form to be blocked, and then apply to a registrar that has agreed to handle “Sunrise B” applications for .xxx, submitting the required documents and fees.

A “Sunrise B” application is a request to block or reserve a “.xxx” domain. Inside Higher Ed points out that some schools might have it easier than others:

For example, Harvard — which owns a trademark on its name (as well as several variations, including “Hahvahd”) — will be able to register Harvard.xxx before anyone else has a chance to do so. However, colleges that do not own trademarks on their names — including colleges that cannot do so because their names are too generic, such as Smith College or Brown University — will not be able to block adult entertainers from scooping up Smith.xxx and Brown.xxx when the ICM Registry begins processing registrations from non-trademark holding applicants from the porn industry on Nov. 8. (Brown will have the chance to block BrownUniversity.xxx, however, as it does own that trademark; Smith will not be able to block SmithCollege.xxx, as its trademark on those words expired in 1991.)

Will your school make the move and  block an “.xxx” opportunist?



News
Entertainment
Sports
Lifestyle
Local

MTA announces service changes for Sunday

The MTA has announced service changes ahead of Sunday's People's Climate March, which will be held from 11:30 a.m. to 4:30 p.m. Sunday. Riders using…

Local

NYPD launches Twitter account for L train

The NYPD recently launched a Twitter handle dedicated to the L train and its riders. According to @NYPDLtrain, officers went underground Thursday morning to hand…

Local

Bushwick community space offers activists a place to…

A new Bushwick community space offers community activists to meet, create, learn and throw back a few cold ones. MayDay, located 214 Starr Street in Bushwick,…

Local

Activists gearing up for Sunday's "historic" People's Climate…

If all goes according to plan, more than 100,000 people will gather near Central Park West on Sunday morning and march through midtown to raise…

Movies

Kevin Smith makes peace with the Internet

I was thinking about Ain't It Cool News and Harry Knowles last night, wondering if anyone from Ain't It Cool had reviewed my new movie…

Movies

Art imitates life in 'Swim Little Fish Swim'

There's a certain comfort to be taken in finding that young artists are still moving to New York and trying to make it — and…

Movies

Review: Terry Gilliam's 'The Zero Theorem' is better…

Terry Gilliam's latest, "The Zero Theorem," concerns a reclusive malcontent (Christoph Waltz) struggling with the search for the meaning of life.

Music

Esperanza Spalding and a being called Emily get…

Esperanza Spalding is about to spiral off in a brand new direction that may or may include an alter ego named Emily.

NFL

Oday Aboushi ready for increased role, and to…

Oday Aboushi might feel comfortable enough to engage in some trash talk the next time he is on the field.

NFL

Giants vs. Texans: 3 things to watch

The Giants host the surprising Texans (2-0) in what may already be a must-win game for Big Blue.

NFL

Eric Decker misses practice again, could miss Monday

Jets wide receiver Eric Decker missed practice Thursday as he continues to rehab a hamstring injury suffered last Sunday.

MLB

Derek Jeter still focused on baseball as final…

Derek Jeter has effectively hid his emotions for 20 years in the Bronx.

Parenting

A sneaky way to serve kids fruits and…

"My First Juices and Smoothies" gives smoothie recipes for kids.

Style

3 things we love from Day 1 of…

The highlights from Day 1 of Milan Fashion Week.

Sex

Why don't more couples use condoms?

  Call it the “condom moment.” That’s the name the authors of a new study have given to the pivotal conversation every couple should be…

Sex

Need an idea for a first date? Here's…

Picture your idea of a nice first date. Is it dinner and a movie? A visit to an interesting museum exhibit? Instead, an expert on…