Questions for Diane von Furstenberg

The fragrance ranges in price from $65-$110 and will be available exclusively 
at Bloomingdale’s until Oct. 15, when it hits Sephora.

Just days after New York Fashion Week, designer Diane von Furstenberg was at Bloomingdale’s to launch her new perfume, DIANE. It’s a fragrance that she felt compelled to create because, in her opinion, ladies today aren’t yet using scents to their fullest potential.

“I felt like the new generation of women haven’t understood the power of the fragrance, and that it has been used as weapon by women for centuries, since Cleopatra,” she says. “People have made a lot of beautiful perfumes with a lot of beautiful celebrities and nice bottles, but people have forgotten what a perfume is about. It is really about addiction and memory and all of these things, and I really wanted to do a perfume that has that strength and that power.” Tell us more, Diane!

1. What inspired this scent?

I used two main inspirations, two flowers, two powers. The frangipani, it smells so wonderful and so clean — it’s all about happiness. But then the second flower is completely different. It’s strong, mysterious, naughty and totally seductive — that is the violet. The frangipani and the violet are like the yin and the yang. So in this bottle I have put all my love, passion, wisdom, knowledge and all my secrets of seduction.

2.  Speaking of wisdom, what makes you feel confident?

I think it is just the relationship I have with myself. I know that I can trust myself. I know that I can pay my bills.  

3. What’s your style of scent? Are you a floral girl or do you prefer muskier scents?

It has to smell good, I know that sounds stupid and obvious but a lot of perfumes do not smell good. It has to be a scent that you can actually swallow, not [one] that you get into a elevator and say, “Oh my God, please get out.” Definitely floral but also with a touch of wood. I do not like fruity scents at all. And I don’t like vanilla. 

4. What makes you feel beautiful?
I do not feel beautiful at all. I think the most important thing is to accept who you are and just make the best the of it, and I think confidence is probably the best secret for beauty.


Rock legend Neil Young files for divorce after…

The legendary Canadian rocker Neil Young has filed for divorce from his wife of 36 years.


FDNY debuts new fire simulator for blazes at…

The New York City Fire Department christened its newest, state-of-the-art, custom-built simulator at its training academy on Randall's Island Tuesday.


Brewer celebrates Women's Equality Day with voter pledge

Manhattan Borough President Gale Brewer celebrated Women’s Equality Day Tuesday by pledging to register at least five women voters before the Oct. 10 deadline. Brewer…


NYPD looking for lewd D train rider

The NYPD is enlisting the public’s help to find a man they say performed a lewd act on the D train Saturday evening. The incident…


Review: 'The Last of Robin Hood' is a…

Dakota Fanning plays Errol Flynn's (Kevin Kline) teenage gal pal in "The Last of Robin Hood," which takes a scandal and makes it dully empathetic.


Review: The uneven 'Life of Crime' mostly gets…

Elmore Leonard's "The Switch" becomes the new indie crime dramedy "Life of Crime," with Jennifer Aniston as a kidnapped woman whose husband won't pay up.


Review: Pierce Brosnan gets a cut-rate Bond knockoff…

Pierce Brosnan tries to reclaim his glory days with the spy thriller "The November Man" but instead gets a sad DTV-style ripoff with lame action.


Tiesto headlines Made in America

Electronic music legend Tiesto is ready to get in touch with his inner Rocky at the Jay Z-curated Budweiser Made in America festival this weekend…


When are 2014 college football playoffs? (Schedule, date,…

When and where are 2014 college football playoffs? A look at the schedule, date, TV, time for the semi-finals at championship game.


Dimitri Patterson suspended only for rest of preseason…

Dimitri Patterson ended up getting just a slap on the wrist.


Eugenie Bouchard excited for 'rowdy' fans at US…

Eugenie Bouchard is sure to endear herself to New York's tennis faithful as she tries to win her first grand slam title across the next two weeks.


MLB Power Rankings: Angels and A's still at…

MLB Power Rankings: Angels and A's still at top, Nationals climb


Stop eating lunch at your desk

What are you doing for lunch today? If you are like most workers, you'll be eating at your desk - which isn't much of a…


Lure your baby to sleep with Maroon 5…

These new renditions of "Moves Like Jagger" and "Payphone" are Maroon 5 like you've never heard them before.


Who is having the most orgasms?

  Single lesbians report having orgasms more often than heterosexual women but both gay and straight men still come out on top of the climax…


Jonathan Adler shares his tips for a great…

Jonathan Adler took a break from boogie boarding at his beach house to tell us how to keep that Labor Day party festive.