Benefit opens doors in NYC

Benefit boutique: 454 West Broadway, 212-769-1111

Girls just want to have fun — and the perfect brows. No one knows this better than Benefit Cosmetics, the San Francisco-based brand created by twin sisters Jean and Jane Ford in the 1970s that’s known for its quirky packaging, cult products (a bottle of their hugely popular Benetint is literally sold every minute) and killer brow services.

Now, Benefit is helping NYC ladies achieve the perfect arches with the recent opening of their New York flagship store in SoHo.  Inside the two-story, 2,000-square-foot West Broadway girly emporium, floral wallpaper, glam chandeliers and pink vanities lend the space a Barbie’s boudoir feel. Perky aestheticians are ready to play dress up with you — don’t worry about making an appointment, walk-ins are welcome — and offer services ranging from brow-shaping and lash-tinting to waxing and airbrush tanning.

Since Jean and Jane are based on the West Coast, Jean’s daughter Maggie Ford Danielson, now the brand’s Global Beauty ambassador, gave us the tour.

“Here it’s all about being in touch with your feminine side, but also being modern and saying, ‘I’m not just a frilly girly girl — I can  be edgy and fun,’” she says.

Made you blush

Benetint, Jean and Jane Ford’s secret weapon, is the No. 1 best-selling lip and cheek stain in the world. The ladies originally developed the product in 1977 for an exotic dancer who wanted something she could put on her nipples to make them rosy. Now until the end of February, the original bottle of Benetint is on display at the NYC boutique.

Mama said

Maggie Ford Danielson shares the beauty advice her mom gave her.

1. “Always take your makeup off. She said, ‘You can sleep in your jeans, just don’t sleep in your makeup.’”

2. “Drink tons of water. I’m notoriously bad.”

3.  “One of the funniest things my mom said is: ‘A lady should be able to put on lipstick without looking in the mirror.’ I can’t do it! But there’s a really feminine, fun aspect about that.”



News
Entertainment
Sports
Lifestyle
National

California passes 'yes-means-yes' campus sexual assault bill

Californian lawmakers passed a law on Thursday requiring universities to adopt "affirmative consent" language in their definitions of consensual sex, part of a nationwide drive to curb sexual assault on…

National

Syrian refugees top 3 million, half of all…

By Stephanie NebehayGENEVA (Reuters) - Three million Syrian refugees will have registered in neighboring countries as of Friday, but many remain trapped by the advance…

International

North Korean leader's money manager defects in Russia:…

A senior North Korean banking official who managed money for leader Kim Jong Un has defected in Russia and was seeking asylum in a third country, a South Korean newspaper…

Local

MAP: New York City Street Closures August 29,…

The Department of Transportation and NYPD said there may be residual delays near all of the street closures on August 29, 31 and 31. Several streets and avenues will be…

Going Out

'Friends' coffeehouse Central Perk coming to NYC —…

"Friends" is coming back for a one-off special: "The One with the Free Coffee." Warner Bros. is bringing a pop-up replica of Central Perk, the…

Movies

Interview: 'As Above, So Below' directors: 5 ways…

The fraternal directors of the found footage horror "As Above, So Below" dish on the best ways to frighten the bejesus out of audiences.

Movies

Criterion's new Jacques Demy box mixes the light…

Jacques Demy, the most effervescent of French New Wave filmmakers, gets a Criterion box all to himself, with classics like "The Umbrellas of Cherbourg."

Entertainment

Comedian Joan Rivers, 81, rushed to New York…

NEW YORK (Reuters) - Acerbic comedian and fashion critic Joan Rivers was rushed to Mount Sinai Hospital in New York on Thursday after she reportedly…

NFL

3 things we learned in the Giants preseason…

The final score didn’t matter — a 16-13 win by the Giants — but it would’ve been nice to finally see Big Blue’s new-look offense get on track.

NFL

NFL Power Rankings: Seahawks, Broncos, Patriots, 49ers start…

NFL Power Rankings: Seahawks, Broncos, Patriots start at top

U.S. Soccer

5 facts about new England captain Wayne Rooney

Manchester United striker Wayne Rooney was named as the new England captain by coach Roy Hodgson on Thursday.

NFL

Jets vs. Eagles: 3 things to watch

A win on Thursday night at the Eagles would give the Jets a 3-1 record and just their second winning preseason under head coach Rex Ryan.

Style

Trend: White hot on the 2014 Emmy's red…

White was one of the big trends on the Emmy's red carpet.

Food

Recipe: Samuel Adams beer-marinated grilled shrimp

Summer calls for two things: a cold beer and light food. Sam Adams' Latitude 48 IPA fairly bursts with citrus notes, making it an ideal marinade…

Wellbeing

4 healthy ingredient swaps to make your meals…

When it comes to eating well, everyone knows they could be doing better. But cooking in an apartment on a busy schedule is a recipe…

Wellbeing

Heart trumps brain when it comes to movies…

When you need a good cry, do you reach for the movie that’s “based on a true story”? Science says you’re giving your brain far…