STUDY: Women in red prove more attractive to men

Seeing red has never felt so good.

Never underestimate the power of a woman in red. A new study looks at what attracts men to women and proves that red really is the color of love.

Researchers at the University of Rochester conducted five psychological experiments and learned that red actually makes men feel more amorous towards women, but they don’t realize it’s because of the color.

Men who participated in the study looked at photographs of women framed by borders of different colors, including red. They were asked to judge how pretty they perceived the women to be. Later, they viewed images of women wearing red shirts and were asked how much money they’d be willing to spend on each woman if they were on a date with her.

Turns out, the women wearing red or framed in red came out on top. These women were:

– rated significantly more attractive

– rated more sexually desirable

– more likely to be asked to the prom

– more likely to be treated to an expensive date

However, the color red did not affect other factors the men were asked to comment on about the women, like likability, intelligence or kindness.

This study could very well be the only scientific document on the effects of color on behavior in relationships.

“Much is known about color physics and color physiology, but very little about color psychology,” said psychology professor Andrew Elliot, a researcher on the study. “It’s fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness.”

Though society has deemed red the color of passion, the attraction to it might be more scientific. Primates offer a clear example — the females of some species will redden when nearing ovulation — sending the message that it’s mating time.

“Our research demonstrates a parallel in the way that human and nonhuman male primates respond to red,” said the study’s authors. “As much as men might like to think that they respond to women in a thoughtful, sophisticated manner, it appears that at least to some degree, their preferences and predilections are, in a word, primitive.”

Yep, just confirming what we already knew.



News
Entertainment
Sports
Lifestyle
Local

Protesters say new Met Opera is anti-Semitic

Protesters, including a former mayor and governor, gathered outside of the Metropolitan Opera on Monday afternoon to protest the opening of “The Death of Klinghoffer.”

Local

Brooklyn girl's death ruled a homicide

The New York City Medical Examiner has ruled the death of a Brooklyn toddler a homicide. Jeida Torres, 3, was found bruised and unresponsive Saturday…

Local

New York City continues to prepare for Ebola…

New York City continues to prepare for the possibility of Ebola. There have been numerous scares, but no confirmed cases. Representatives from about 150 unions…

Local

NYPD nabs alleged serial bank robber

  The NYPD has arrested a man they say is responsible for multiple Manhattan bank robberies this month. Police have arrested a Brooklyn man they…

Entertainment

We the Economy: Morgan Spurlock's new crusade

If Morgan Spurlock gets his way, you won't be able to avoid We the Economy, the series of 20 shorts films curated by the "Super…

Arts

3 Parody plays lampoon your childhood, adulthood and…

Whether you loved the source material or you're going in blind, these parody plays have something for every audience member. We rate three of NYC's hottest satirical shows.

Gossip

Who has more power: Harry Styles or Amal…

Amal Clooney comes in fourth on The Evening Standard's Most Influential Londoners list.

Music

#AskPaul McCartney reveals his love of American pop…

For an Englishman, Paul McCartney's pop culture tastes would fit right in stateside. The former Beatle (@PaulMcCartney) revealed that he has a real thing for…

NFL

John Idzik: 'We did a ton of background'…

Given John Idzik spent the previous five years with the Seahawks before he joined the Jets last January, there is a comfort level for the organization.

NFL

Jets add sizzle to struggling passing game with…

The Jets’ trade for Percy Harvin may have an air of desperation on the surface, but at 1-6 this season is hanging only by a thread.

NFL

Jason Pierre-Paul: 'We've got to regroup' during bye…

“We’ve got to regroup and figure out what went wrong,” said defensive end Jason Pierre-Paul. “When we come back, we want to be a great team.”

NFL

Breno Giacomini: Media blowing up Golden Tate-Percy Harvin…

According to Breno Giacomini, the fight between Golden Tate and Percy Harvin during Super Bowl week was over by the time the lineman turned around.

Education

Is a 'gap year' after high school for…

It’s a familiar script that millions of students follow each year: Graduate high school and then immediately start college. But more and more students are…

Parenting

New news about Kate Middleton's pregnancy

The Palace released a statement about Kate Middleton's pregnancy.

Parenting

Cool book for kids: 'The Princess In Black'

"The Princess In Black" will change the way girls view princesses.

Wellbeing

Gabby Bernstein: The 3 questions I always get

For the last decade, I’ve been writing self-help books and preaching the Gospel of Gabby to audiences throughout the world. And no matter what country…