STUDY: Women in red prove more attractive to men

Seeing red has never felt so good.

Never underestimate the power of a woman in red. A new study looks at what attracts men to women and proves that red really is the color of love.

Researchers at the University of Rochester conducted five psychological experiments and learned that red actually makes men feel more amorous towards women, but they don’t realize it’s because of the color.

Men who participated in the study looked at photographs of women framed by borders of different colors, including red. They were asked to judge how pretty they perceived the women to be. Later, they viewed images of women wearing red shirts and were asked how much money they’d be willing to spend on each woman if they were on a date with her.

Turns out, the women wearing red or framed in red came out on top. These women were:

– rated significantly more attractive

– rated more sexually desirable

– more likely to be asked to the prom

– more likely to be treated to an expensive date

However, the color red did not affect other factors the men were asked to comment on about the women, like likability, intelligence or kindness.

This study could very well be the only scientific document on the effects of color on behavior in relationships.

“Much is known about color physics and color physiology, but very little about color psychology,” said psychology professor Andrew Elliot, a researcher on the study. “It’s fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness.”

Though society has deemed red the color of passion, the attraction to it might be more scientific. Primates offer a clear example — the females of some species will redden when nearing ovulation — sending the message that it’s mating time.

“Our research demonstrates a parallel in the way that human and nonhuman male primates respond to red,” said the study’s authors. “As much as men might like to think that they respond to women in a thoughtful, sophisticated manner, it appears that at least to some degree, their preferences and predilections are, in a word, primitive.”

Yep, just confirming what we already knew.


News
Entertainment
Sports
Lifestyle
International

Canadian charged in 'Heartbleed' attack on tax agency

OTTAWA (Reuters) - Canadian police have arrested a 19-year-old man and charged him in connection with exploiting the "Heartbleed" bug to steal taxpayer data from…

National

Every dog has his day in court, in…

(Reuters) - Call him juror K-9.A computer glitch is likely to blame for a summons that called a German Shepherd to report for jury duty,…

Local

Local politicians pressure DOJ to investigate Ramarley Graham…

On what would have been his 21st birthday, Ramarley Graham's mother joined elected leaders to ask the U.S. Department of Justice investigate his death.

Local

Muslim leaders welcome NYPD surveillance changes with degree…

Leaders and advocates praise the NYPD's move to shut down a unit tied to its Muslim surveillance program but say there's more left to do.

Television

Jim Rash talks 'The Writer's Room' and amazing…

For Jim Rash, as the fifth season of "Community" comes to a close, the second season of "The Writer's Room" begins.

Going Out

Tasty chicken and waffles in NYC

Try some soul food goodness around the city.

Television

'Dexter' star Jennifer Carpenter moves into producing role

The actress who played the title character's sister in "Dexter" is teaming up with producer George Stelzner to adapt Erika Hayasaki's book "The Death Class:…

The Word

Wahlburgers announce North America domination

Tuesday was a huge day for Donnie Wahlberg.

NFL

2014 NFL Mock Draft: Updated, new April version

2014 NFL Mock Draft: Updated, new April version

NHL

Flyers, Rangers meet in playoffs for 11th time

The Flyers and Rangers will start a new chapter in a historic rivalry.

MLB

Masahiro Tanaka dominates Cubs over eight shutout innings

Masahiro Tanaka certainly had no-hit caliber stuff Wednesday as he allowed just two bunt singles.

MLB

MLB Power Rankings: A's are baseball's best, Brewers…

MLB Power Rankings: A's are baseball's best, Brewers and Braves right behind

Wellbeing

This Week in Health: chocolate may prevent obesity…

Can chocolate prevent obesity and diabetes? Location of study: U.S. Study subjects: Mice Results: The positive health benefits of chocolate have been studied increasingly more…

Wellbeing

This Week in Health News: breastfed infants trying…

Are breastfed infants trying to prevent mom from having another baby? Theory: The act of breastfeeding not only brings mom and baby closer together –…

Wellbeing

Unexplained infertility may be caused by lack of…

Researchers have identified a protein on the egg's surface that interacts with another protein on the surface of sperm, allowing the two cells to join.

Tech

5 surprising facts about Google Glass

Your sex life could get more interesting.