CNN, Mashable merger: What it would mean for users

CNN could purchase Mashable for a reported $200 million.

CNN is reportedly in talks to acquire social media news site Mashable, a move that would provide users with a more interactive experience, according to industry insiders.

The Time Warner-owned cable news giant is considering purchasing Mashable for $200 million, according to Reuters. The announcement could come later in the week.

Eric Yaverbaum, associate publisher for Tweeting & Business Magazine, told Metro it’s no surprise that a television network is seeking ways to increase its presence in social media.

“CNN needs this merger or they’ll be a minute behind everyone else all the time,” Yaverbaum said.

“It’s perfect for CNN to grab a larger share of digital culture, social media and technology which every television network is going to need if they expect to be relevant in a very short period of time,” he added. “If they can integrate the network with the 20 million visitors Mashable gets a month, they will stay very relevant and more.”

Mashable, which provides users with social media and internet-related news, could likely mean greater resources for CNN to reach its viewers and readers quicker and more easily during breaking news. Yaverbaum compared the potential merger to the partnership between Yahoo and ABC’s “Good Morning America.”

“It gave ‘GMA’ the ability to more easily streamline news and syndicate. As news breaks, Mashable resources would be at CNN’s disposal,” he said. “As a result of the evolution of the internet and social media, news breaks about one second after it happens.”

While the merger would likely be a lucrative move for CNN, it could mean a shake-up for management at Mashable. When AOL and the Huffington Post purchased technology blog TechCrunch, founder Michael Arrington found himself out of the job. Yaverbaum said a merger with CNN could mean the same fate for Mashable CEO and founder Pete Cashmore.

“They will say no, but I’d predict it will,” said Yaverbaum. “I’m not so sure that’s going to be as easy as CNN thinks it will be, though. And like in any business, when you make a large capital expenditure, it better make you more profitable or yes you are at risk of losing your job.”



News
Entertainment
Sports
Lifestyle
News

Libya seeks ceasefire as south Tripoli a militia…

By Patrick Markey and Aziz El YaakoubiTRIPOLI (Reuters) - Black plumes of smoke marked shell blasts and bulldozed earthen barricades mapped out the frontlines around…

Breaking: News

Russia mad about sanctions, says U.S. contributing to…

Russia reacted angrily on Saturday to additional sanctions imposed by the European Union over Moscow's role in the Ukraine crisis, saying they would hamper cooperation…

National

Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking

Local

K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.

Movies

Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.

Arts

Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…

Television

Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…

U.S. Soccer

Orlando City takes shot at NYCFC over Frank…

Orlando City reminded the world how big a signing Brazilian star Kaka earlier this month with a photo of Kaka mobbed by fans juxtaposed against Lampard.

NBA

Jeremy Lin says 'Linsanity' is over as he…

Jeremy Lin lit up the NBA two years ago with his play for the Knicks but he has no desire to recreate "Linsanity" in his new career with the Lakers.

NFL

2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…

Tech

Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.

Tech

Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.

Tech

Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.

Style

Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.