CNN, Mashable merger: What it would mean for users

CNN could purchase Mashable for a reported $200 million.

CNN is reportedly in talks to acquire social media news site Mashable, a move that would provide users with a more interactive experience, according to industry insiders.

The Time Warner-owned cable news giant is considering purchasing Mashable for $200 million, according to Reuters. The announcement could come later in the week.

Eric Yaverbaum, associate publisher for Tweeting & Business Magazine, told Metro it’s no surprise that a television network is seeking ways to increase its presence in social media.

“CNN needs this merger or they’ll be a minute behind everyone else all the time,” Yaverbaum said.

“It’s perfect for CNN to grab a larger share of digital culture, social media and technology which every television network is going to need if they expect to be relevant in a very short period of time,” he added. “If they can integrate the network with the 20 million visitors Mashable gets a month, they will stay very relevant and more.”

Mashable, which provides users with social media and internet-related news, could likely mean greater resources for CNN to reach its viewers and readers quicker and more easily during breaking news. Yaverbaum compared the potential merger to the partnership between Yahoo and ABC’s “Good Morning America.”

“It gave ‘GMA’ the ability to more easily streamline news and syndicate. As news breaks, Mashable resources would be at CNN’s disposal,” he said. “As a result of the evolution of the internet and social media, news breaks about one second after it happens.”

While the merger would likely be a lucrative move for CNN, it could mean a shake-up for management at Mashable. When AOL and the Huffington Post purchased technology blog TechCrunch, founder Michael Arrington found himself out of the job. Yaverbaum said a merger with CNN could mean the same fate for Mashable CEO and founder Pete Cashmore.

“They will say no, but I’d predict it will,” said Yaverbaum. “I’m not so sure that’s going to be as easy as CNN thinks it will be, though. And like in any business, when you make a large capital expenditure, it better make you more profitable or yes you are at risk of losing your job.”



News
Entertainment
Sports
Lifestyle
International

Hurricane Odile batters Mexico's Baja resorts, sparks looting

Hurricane Odile injured dozens of people, forced the evacuation of thousands and smashed shops open to looters in the popular tourist area of Baja, Mexico.

National

Apple iPhone 6 pre-orders hit record 4 million…

By Lehar Maan(Reuters) - Apple Inc said many customers will need to wait until next month for their new iPhones after a record 4 million…

National

LAPD investigates complaint from detained 'Django' actress

The LAPD is investigating after "Django Unchained" actress Daniele Watts accused police of violating her rights when they detained her.

Local

Number of New York City smokers increase, topping…

For the first time since 2007, there are  more than one million smokers in New York City, according to the New York City Department of…

Movies

Newsflash: Corey Stoll is still not a man

In director Shaun Levy's "This Is Where I Leave You," Corey Stoll stars as the oldest of four adult children (the others are played by…

Movies

If you don't like Simon Pegg's new film,…

Simon Pegg goes all out in "Hector and the Search for Happiness" as the titular psychiatrist stymied by modern life who embarks on a globetrotting…

Arts

Art in Chelsea: Don't miss these 3 galleries

We selected three sure bets for seeing cool art in the galleries of Chelsea.

Music

Robin Thicke blurs lines further with new 'Blurred…

"The reality is," said Robin Thicke about "Blurred Lines" in a court deposition, "Pharrell had the beat and he wrote almost every single part of the song."

NFL

Tom Coughlin says Giants 'beat themselves' against Cardinals

Head coach Tom Coughlin, who had a day to cool off and reflect, still sounded like he had a gnawing feeling in his gut.

NFL

Marty Mornhinweg accepts blame for Jets timeout fiasco

Jets fans looking for a scapegoat for Sunday’s timeout fiasco found a willing party on Monday: Marty Mornhinweg.

NFL

3 things we learned in Jets loss to…

The wheels came off for the Jets, who gave up 21 unanswered points after a brilliant first 20 minutes in a 31-24 loss at the Packers.

NFL

Victor Cruz catches case of the drops in…

The Giants dropped a tough, 25-14, decision to the undermanned Cardinals Sunday in their home opener. And drop was the operative word of the day,…

Travel

World's most hipster cities: Top 5

Travel blogger Adam Groffman tells us his picks for the Top 5 most hipster cities in the world.

Education

The top 5 regrets recent high school grads…

College application season can seem like a blur for many students - as test prep, campus visits and filling out a seemingly endless stream of…

Parenting

Tech execs tend to limit their kids' screen…

You probably got your iPad before Bill Gates's kids did.

Wellbeing

Wellbeing: Daybreaker returns, Ray Rice jersey trade, Sweet…

  Now that Ray Rice is no longer with the Baltimore Ravens — or any other NFL team — after video footage surfaced showing him…