Study finds e-mail more popular than social media

More Internet users prefer e-mail to social networks.

Social media may be getting all the buzz, but e-mail is still a more popular mode of Internet communication, according to a new survey.

Private research firm Ipsos polled 19,216 adults in 24 countries last month and found 85 percent of them used the Internet for e-mail while 62 percent used it for social networking. Keren Gottfried, research manager at Ipsos, says she expected e-mail use to trump that of social media.

“If you think about it, the Internet was first used for sending letters online. It shouldn’t be surprising that we’re using a digital version of sending a letter,” she says. “But the fact that a majority of people are using [the Internet] for social networking is a paradigm shift; there’s no equivalent in the offline world.”

How people use the Internet varies between countries. In Hungary, 94 percent go online to use e-mail while only 46 percent do so in Saudi Arabia. In Indonesia, 83 percent of people use the Internet for social networking (defined in the study as visiting social networking sites, forums or blogs). Social media use is also high in Argentina (76 percent), Russia (75 percent) and South Africa (73 percent). It’s low in Japan (35 percent) and Saudi Arabia (42 percent). The U.S. figure for social media use was about average: 61 percent.

Aside from e-mail and social networking, another primary use of the Internet is for Voice-Over-IP. Overall, VOIP is used by 14 percent of people across the globe, and it trends high in Russia (36 percent), Turkey (32 percent) and India (25 percent).

The primacy of e-mail over social networking comes as Facebook and Google have both attempted to remake e-mail for a new generation. Google’s bid was Google Wave, which the company billed as the next evolution of e-mail in 2009. By August 2011, Google pulled the plug on the project after adoption didn’t materialize.

Facebook, meanwhile, launched a “modern messaging system” in November 2010 that was designed to replace e-mail for younger consumers who preferred SMS and Facebook to traditional e-mail.

More from Mashable

Harry Potter Ebooks Finally Arrive

Facebook Timeline Provides 46% Lift in Brand Page Engagement [STUDY]

Social App Marries the Fun of Group Couponing with Check-Ins



News
Entertainment
Sports
Lifestyle
National

Ex-Bitcoin official to plead guilty to Silk Road…

Bitcoin entrepreneur Charlie Shrem has reached a plea deal to resolve U.S. charges that he engaged in a scheme to sell over $1 million of…

International

China's army changes tactics to prepare for war…

Chinese President Xi Jinping has said China will spur military innovation and called on the army to create a new strategy for "information warfare" as…

National

California passes 'yes-means-yes' campus sexual assault bill

Californian lawmakers passed a law on Thursday requiring universities to adopt "affirmative consent" language in their definitions of consensual sex, part of a nationwide drive to curb sexual assault on…

National

Syrian refugees top 3 million, half of all…

By Stephanie NebehayGENEVA (Reuters) - Three million Syrian refugees will have registered in neighboring countries as of Friday, but many remain trapped by the advance…

Movies

What's new on Netflix in September

September has a supernatural theme for Netflix. UFO "documentaries" and the survivalist reality series "Doomsday Preppers" are among the new series coming to the online…

Going Out

'Friends' coffeehouse Central Perk coming to NYC —…

"Friends" is coming back for a one-off special: "The One with the Free Coffee." Warner Bros. is bringing a pop-up replica of Central Perk, the…

Movies

Interview: 'As Above, So Below' directors: 5 ways…

The fraternal directors of the found footage horror "As Above, So Below" dish on the best ways to frighten the bejesus out of audiences.

Movies

Criterion's new Jacques Demy box mixes the light…

Jacques Demy, the most effervescent of French New Wave filmmakers, gets a Criterion box all to himself, with classics like "The Umbrellas of Cherbourg."

NFL

3 things we learned in the Giants preseason…

The final score didn’t matter — a 16-13 win by the Giants — but it would’ve been nice to finally see Big Blue’s new-look offense get on track.

NFL

NFL Power Rankings: Seahawks, Broncos, Patriots, 49ers start…

NFL Power Rankings: Seahawks, Broncos, Patriots start at top

U.S. Soccer

5 facts about new England captain Wayne Rooney

Manchester United striker Wayne Rooney was named as the new England captain by coach Roy Hodgson on Thursday.

NFL

Jets vs. Eagles: 3 things to watch

A win on Thursday night at the Eagles would give the Jets a 3-1 record and just their second winning preseason under head coach Rex Ryan.

Wellbeing

VIDEO: Still not wearing sunscreen? You will after…

Sunscreen is possibly the most often repeated - and ignored - piece of skincare advice. But Thomas Leveritt took a different tactic. With a short…

Food

Twitter used to track down sources of food…

When Chicago health officials saw Twitter users complaining about local food poisoning episodes, they reached out on Twitter to those users and often ended up…

Style

Trend: White hot on the 2014 Emmy's red…

White was one of the big trends on the Emmy's red carpet.

Food

Recipe: Samuel Adams beer-marinated grilled shrimp

Summer calls for two things: a cold beer and light food. Sam Adams' Latitude 48 IPA fairly bursts with citrus notes, making it an ideal marinade…