Playing the Field: Team branding and the end of lingerie football

534182edf2c8bfba03457a236ed45a30
Getty Images

The Yankees and Jay-Z’s clothing line Rocawear agreed to a partnership for the 2012 baseball season. It’s a match made in heaven. I mean who could forget that 2009 World Series where Hova and Alicia Keys stole the show with their renditon of “Empire State of Mind.” Some point to A-Rod. Others to Hideki Matsui. Or even Pedro Martinez … but we all know that song was the impetus to the Yankees beating the Phillies and claiming their 27th world championship.

Anyway, the announcement got us thinking … what other fashion/franchise combos would be good for business, or at least give them a Billy Mays-style boost. Here’s our list:

1. Will Smith/Phillies: The Fresh Prince is a Philly native, West Philadelphia born and raised, on the playground is where he spent most of his days — and while he doesn’t have an established clothing line, rewind those old episodes of his hit TV show, “The Fresh Prince of Bel Air.” Can you imagine Hunter Pence in an inverted Bel-Air Prep sport coat doing the Carlton dance? How about Juan Pierre in a stylish Malcolm X T-shirt vibing with Aunt Viv? No?! Then, surely you can envision Shane Victorino in a flipped or side-winded baseball cap doing the Peacock Strut.


2. Grunge/Mariners:
Kurt Cobain is no longer with us, but his memory lives on. Certainly Ichiro Suzuki could sport a sweet flannel, some Doc Martens, semi-baggy jeans and maybe even a beanie. This works two-fold because a.) no one cares about the Mariners (for proof, why else would MLB send them and the equally unwatchable Athletics to Japan for fake Opening Day?) and b.) our sources tell us that Ichiro does a mean “Spells Like Teen Spirit” on the karaoke machine.

3. Dodgers/Pitchers: L.A. just got bought by a rich ownership group that happens to include a certain someone who beat AIDS (Magic Johnson). Bottom line, they have lots of money to throw around, money that could easily buy some guys in new uniforms, a style all their own. Imagine Cole Hamels, Zack Greinke, Anibal Sanchez, Dan Haren — all free agents after the 2012 season, all game-changers — in Dodger blue … now that’s a fashion statement.

BONUS FRANCHISE … the New England Patriots and Zubaz: We admit that we didn’t even know Zubaz was still peddling their team-inspired, zebra-striped pants. We figured they went the way of the Zack Morris cell phone. Until we saw Pats tight end Rob Gronkowski sporting them on spring break. Whether he was funneling beer bongs with his bros, hitting on co-eds or hanging at the Playboy Mansion, Zubaz was the official sponsor of the Gronk’s pants party. Time for Tom Brady to jump on board, if Gisele will allow it.

Money, money, money

Ain’t just like that LeBron James. Ain’t just like D-Wade.

Back around the NBA All-Star game, the self-anointed king of basketball proclaimed that maybe if he was compensated he would participate in the slam-dunk competition. Not surprisingly, his puppet master, Dwyane Wade, wants the same thing to compete in the Olympics. Wait, did Gabrielle Union put D-Wade up to this?

Said Wade: “We play the whole summer. I do think guys should be compensated.”

Those comments came after the Heat game Wednesday night. On Thursday, he quickly backtracked (read: got a phone call from Pat Riley) and released a statement saying, “I do not want to be paid to go to the Olympics.”

Two more reasons to cheer for the Oklahoma City Thunder in the NBA Finals.

The Sun will come out tomorrow

The Baltimore Sun is a beacon of journalistic integrity. Every fan of “The Wire” knows that. But apparently their sports desk needs a little help. The Sun presumably threw in some filler copy as they awaited the Predators-Red Wings recap — and never replaced it.

The recap simply read: type here

Apparently, Gus doesn’t work the copy desk on Thursdays.

Say it ain’t so

The Lingerie Football League is shuttering U.S. operations until April 2013. This is the biggest bitch-slap since Rick James punked Charlie Murphy.

Who will PETA get to fight cruelty to animals now? Must protect fur …

Worse yet, where will suspended and ousted coaches go to rebuild their images and careers?

We — and by we I mean the entire country — were really looking forward to the 2012 Lingerie Bowl in Las Vegas, when Sean Payton’s Philadelphia Passion squad went bra-to-bra with Bobby Petrino’s Los Angeles Temptation team. Now, that’s fantasy football.



News
Entertainment
Sports
Lifestyle
International

Sierra Leone Ebola patient, recovered from family, dies…

An Ebola patient whose family sparked a nationwide hunt when they forcefully removed her from a treatment center and took her to a traditional healer has died.

Local

VIDEO: Cop reassigned as NYPD investigates alleged head…

An officer alleged to have stomped on a Brooklyn man's head last week had his gun taken away and placed on modified duty.

National

New York Times calls for legalization of pot

The New York Times editorial board on Saturday endorsed a repeal of the federal ban on marijuana, becoming the largest paper in the nation to back the idea.

National

Two injured after cable snaps on Ohio amusement…

(Reuters) - A cable on a large swing ride at an Ohio amusement park snapped and struck two riders as the swing was in motion,…

Music

Newport Folk Festival: Photo gallery of 35 moments…

As has been the tradition since Bob Dylan plugged in a bajillion years ago, the Newport Folk Festival embraces more musical genres than its name implies.

Music

MKTO: Behind the bromance

MKTO's Malcolm Kelley and Tony Oller talk about the American Dream tour, Demi Lovato and getting turned down by girls.

Arts

James Earl Jones and Rose Byrne head to…

Two-time Tony winner James Earl Jones returns to the New York stage next month as an eccentric grandfather in a revival of the 1930s comedy…

Movies

Box office: Scarlett Johansson wins battle of brains…

Scarlett Johansson's "Lucy" handily dispatched with Dwayne Johnson's "Hercules" over the weekend.

MLB

Yankees looking to trade for Josh Willingham: Report

CBS Sports’ Jon Heyman reported Sunday the Yankees are interested in Twins outfielder Josh Willingham.

MLB

Joe Torre: I'm in Hall of Fame because…

Joe Torre spent 18 years putting together a near Hall of Fame career as a player. But it was the 12 years he spent as…

MLB

Yankees GM Brian Cashman breaks down art of…

The action frequently accelerates as the non-waiver trade deadline approaches, as it will on Thursday.

Auto racing

Jeff Gordon captures fifth title at Brickyard 400

Jeff Gordon captures fifth title at Brickyard 400

Wellbeing

This Week In Health: Friends share similar DNA,…

Friends share similar DNA, study finds Location: U.S. Study subjects: Nearly 2,000 people Results: When it comes to our social networks, it seems that birds of…

Education

Are liberal arts colleges turning away from the…

Bryn Mawr College, a small women's college located just outside of Philadelphia, announced last week that it would be making standardized tests like the SAT…

Education

Recent grads discover school superintendent plagiarized parts of…

  Two recent high school graduates made a surprising discovery about the commencement speech their school superintendent delivered at their graduation: portions of it was copied…

Career

Feeling stuck? Get out of the entry-level job…

Television and movies may be littered with 20-something characters who seem directionless when it comes to their careers, but author Mary Traina says she finds…