‘Clean our Cloud’: Greenpeace releases dozens of black balloons in Apple store

Black helium balloons gather below the ceiling of Apple's Fifth Avenue store.

Talk about a dark cloud overhead…

Environmental group Greenpeace released dozens of black helium balloons inside Apple’s Fifth Avenue store this afternoon to protest the tech giant’s use of coal for powering its data centers.

Greenpeace launched the “Clean our Cloud” campaign to call on tech companies like Apple, Amazon and Microsoft to use renewable energy to deliver their clouds, which are server farms that store data online.

Activists donned “cleaning crew” outfits as they stormed the store with squeegees and mops, posting signs on glass windows and releasing bouquets of black balloons, which rose to the store’s glass ceiling and stayed there through the afternoon.

The activists were asked to leave the store, but remained on the sidewalk out front, handing flyers to passersby.

“People around the world want to use their iPhones and iPads with the knowledge that our cloud is being powered by clean energy, not dirty pollution pumped out of coal-fired smokestacks,” said Kumi Naidoo, Greenpeace International Executive Director.

Apple spokesperson Kristin Huguet told Metro Greenpeace’s claims about Apple’s coal use are exaggerated and that the company is on track to build the country’s largest non-utility fuel cell installation.

“Our data center in North Carolina will draw about 20 megawatts at full capacity, and we are on track to supply more than 60 percent of that power on-site from renewable sources including a solar farm and fuel cell installation which will each be the largest of their kind in the country,” Huguet said.

“We believe this industry-leading project will make Maiden the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100 percent renewable energy,” she added, directing consumers to a PDF with more information about Apple’s environmental policies.

Greenpeace fired back at Apple, saying, “Despite their claims, they haven’t disclosed enough information about how they will provide power for their data centre in Prineville to prove that it will be powered with renewables.”



News
Entertainment
Sports
Lifestyle
National

Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking

Local

K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.

National

Minnesota man asked to leave Southwest flight after…

A man and his two sons were asked to leave a Southwest Airlines flight after the man sent a tweet complaining about being treated rudely by a gate agent.

National

Man sues hospital after surprise penis amputation

An Alabama man who went in to a hospital last month for a circumcision awoke after surgery to find his penis had been amputated, his lawyer said on Thursday.

Movies

Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.

Arts

Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…

Television

Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…

NFL

2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…

NBA

NBA great LeBron James sends 800 cupcake apologies…

By Kim PalmerCLEVELAND (Reuters) - NBA star LeBron James, whose recent return to the Cleveland Cavaliers in his home state of Ohio sparked a frenzy…

NFL

Jerry Reese confident with Giants, skipping countdown clocks…

Last year, Giants GM Jerry Reese installed a countdown clock in the locker room to inspire Big Blue to play in their own stadium for Super Bowl XLVIII.

Tech

Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.

Tech

Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.

Tech

Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.

Style

Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.