Why Jose Canseco is a marketing genius

Jose playing dumb.

There’s little doubt that Jose Canseco is dominating retirement.

He also might not be as dumb as we all like to think.

Guys like Rafael Palmeiro, Roger Clemens, Sammy Sosa and Mark McGwire are all going through their own personal hells right now. They are living a lie. They are all hoping people forget that they did steroids all while sort of staying the good graces of Major League Baseball.

Meanwhile, during the time periods where Canseco has managed to stay out of jail (hey, we all have our issues), he has been nothing short of a marketing genius.

Just look at what Canseco has done in the past week:
 
1. Signed on to play for an independent league baseball team, the Worcester (Mass.) Tornadoes.
 
2. Took the Red Sox up on their invitation to attend the Fenway 100 celebration when no one in their right mind thought that a. he’d be invited in the first place or b. show up without considerable compensation (no word on whether or not that happened, but it’s doubtful even with John Henry’s reckless spending). When he did show up, he walked out of the center field garage talking to his iPhone (obviously, he was taking his own footage of the event so he could somehow later profit off it) and then committed baseball sacrilege by flexing his bicep while (insert joke here) The Natural theme played over the loud speakers (part 2, 4:50 mark).
 
3. Tuesday he deleted his Twitter account, which sent the social media outlets into a frenzy considering his Twitter account just may be the best in the universe. Seriously, who knew steroids made you smarter? If you have the best product out there (i.e. Canseco’s Twitter), the best way to get your audience clamouring for more is to rip the product away from them when they least expect it.
 
Meanwhile, Roger Clemens’ thinking with this whole steroids trial is, that if he is exonerated, he will wind up in the Baseball Hall of Fame. But is it really worth this multi-million dollar hassle?
 
The Rocket is losing thousands by the day, trying to clean up image when, in actuality, that ship has long since sailed.
 
Canseco? He’s making money. Sure he may blow it sooner than later. But right now, it sure looks like he’s the guy having fun, living life, making money and not living a lie.

Big hair, big arms

In 2005 I witnessed Chewbacca throw out the first pitch at Fenway Park. It was a once-in-a-lifetime moment, but admittedly, his slider did need some work.

Today, I saw this and frankly, there’s no comparison. This girl’s breaking ball is as filthy as they come. I’m not even sure this is a first pitch considering there’s a batter. This might have actually taken place during the game given the movement this girl gets on the ball:



News
Entertainment
Sports
Lifestyle
National

Sprint and T-Mobile offer further price discounts

Sprint unveiled a plan on Thursday that gives subscribers access to unlimited data for $60 a month, the industry's cheapest unlimited data offering.

National

Hundreds pay it forward at Florida Starbucks in…

The spontaneous chain of kindness continued for about 11 hours, totaling 457 transactions by the time it ended.

National

Weather system east of Caribbean could turn into…

An area of low pressure located east of the Caribbean Sea has a 50 percent chance of becoming a tropical depression or storm in the next 48 hours, U.S. forecasters…

National

U.S. hospital to discharge doctor treated with experimental…

An American doctor who contracted Ebola treating victims of the deadly virus in Liberia has recovered and will be discharged on Thursday by the Atlanta hospital that treated him with…

Movies

Review: 'When the Game Stands Tall' is both…

The high school football saga "When the Game Stands Tall" fumbles around for a focus while Jim Caviezel offers the most low-key coach in history.

Movies

Girlfriend in a coma: Chloe Grace Moretz

Chloe Grace Moretz is the best cheerleader "If I Stay" could ask for. As the star of the film adaptation of the successful YA novel…

The Word

The Word: Summer lovin' for Zac Efron and…

Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance between…

The Word

The Word: The Zac Efron-Michelle Rodriguez summer fling…

  Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance…

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…