Why Jose Canseco is a marketing genius

Jose playing dumb.

There’s little doubt that Jose Canseco is dominating retirement.

He also might not be as dumb as we all like to think.

Guys like Rafael Palmeiro, Roger Clemens, Sammy Sosa and Mark McGwire are all going through their own personal hells right now. They are living a lie. They are all hoping people forget that they did steroids all while sort of staying the good graces of Major League Baseball.

Meanwhile, during the time periods where Canseco has managed to stay out of jail (hey, we all have our issues), he has been nothing short of a marketing genius.

Just look at what Canseco has done in the past week:
1. Signed on to play for an independent league baseball team, the Worcester (Mass.) Tornadoes.
2. Took the Red Sox up on their invitation to attend the Fenway 100 celebration when no one in their right mind thought that a. he’d be invited in the first place or b. show up without considerable compensation (no word on whether or not that happened, but it’s doubtful even with John Henry’s reckless spending). When he did show up, he walked out of the center field garage talking to his iPhone (obviously, he was taking his own footage of the event so he could somehow later profit off it) and then committed baseball sacrilege by flexing his bicep while (insert joke here) The Natural theme played over the loud speakers (part 2, 4:50 mark).
3. Tuesday he deleted his Twitter account, which sent the social media outlets into a frenzy considering his Twitter account just may be the best in the universe. Seriously, who knew steroids made you smarter? If you have the best product out there (i.e. Canseco’s Twitter), the best way to get your audience clamouring for more is to rip the product away from them when they least expect it.
Meanwhile, Roger Clemens’ thinking with this whole steroids trial is, that if he is exonerated, he will wind up in the Baseball Hall of Fame. But is it really worth this multi-million dollar hassle?
The Rocket is losing thousands by the day, trying to clean up image when, in actuality, that ship has long since sailed.
Canseco? He’s making money. Sure he may blow it sooner than later. But right now, it sure looks like he’s the guy having fun, living life, making money and not living a lie.

Big hair, big arms

In 2005 I witnessed Chewbacca throw out the first pitch at Fenway Park. It was a once-in-a-lifetime moment, but admittedly, his slider did need some work.

Today, I saw this and frankly, there’s no comparison. This girl’s breaking ball is as filthy as they come. I’m not even sure this is a first pitch considering there’s a batter. This might have actually taken place during the game given the movement this girl gets on the ball:


Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking


K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.


Minnesota man asked to leave Southwest flight after…

A man and his two sons were asked to leave a Southwest Airlines flight after the man sent a tweet complaining about being treated rudely by a gate agent.


Man sues hospital after surprise penis amputation

An Alabama man who went in to a hospital last month for a circumcision awoke after surgery to find his penis had been amputated, his lawyer said on Thursday.


Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.


Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…


Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…


2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…


NBA great LeBron James sends 800 cupcake apologies…

By Kim PalmerCLEVELAND (Reuters) - NBA star LeBron James, whose recent return to the Cleveland Cavaliers in his home state of Ohio sparked a frenzy…


Jerry Reese confident with Giants, skipping countdown clocks…

Last year, Giants GM Jerry Reese installed a countdown clock in the locker room to inspire Big Blue to play in their own stadium for Super Bowl XLVIII.


Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.


Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.


Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.


Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.