Model Coco Rocha: Social media star

You know Coco Rocha is going to be Instagramming her New York Fashion Week adventures.

 Coco Rocha — the Canadian supermodel who’s worked with Versace, D&G, Lanvin and many more — has more than 1 million followers on Google Plus, Twitter and Instagram combined.  Here, the 23-year-old tells us what’s behind all that sharing — and who she’s excited to see during Fashion Week.

What designers are you most excited about this season?

A good friend of mine is Zac Posen, so I’m always in love with his work. Then there’s Jason Wu, Helmut Lang, McQueen, Balmain, Jean Paul Gaultier and Chanel.

What do you look for in an item of clothing or an outfit?

The outfit needs to be either really crazy or really couture. Unless I’m shopping for your average tee, I like one-of-a-kind sort of things. I love vintage because each piece of clothing is unique and has its own story. I got the chance to go to Elizabeth Taylor’s auction and buy one of her outfits that I wore to the Met Ball. It was the perfect statement dress. I tweeted how there was a wine stain on the dress and asked my followers to spot it. On the red carpet, people were like, “Show us the wine stain!”

Why do you think fashion matters?

It’s funny to me when people pretend to not care about fashion. I’m not one to say “fashion is the future.” We’re not curing cancer, but I do believe in the industry. People might say, “It’s nothing, don’t worry about fashion, it’s just clothes,” but clothes is exactly how you’re portrayed. We’re all about image in this world. If you want to be taken in a certain way, it’s down to the way you look. As much as people would like to think fashion is nothing, it plays a huge part in how people dictate who you are. 

The fashion industry is competitive, but you’ve maintained a sense of humor.

Most people think models are competitive, but with the girls of my caliber, the ones I grew up with, we’re not like that. We’re close friends; it’s kind of like fashion high school. I try and not take myself too seriously. I’m not a model who thinks she’s saving the world, but some girls and boys look up to me, so I want to be a good role model.

People tend to love or hate social media. Why did you decide to make it yours?

At the beginning of my career, there was no social media. I never had the chance to speak on my behalf. You’d see a photo of me, but who was that person? If I did an interview, it was up to the interviewer to decide how I’d sound. When social media came out, I started a blog. I knew that if this “blog” thing became something, I could use this platform to stand up for myself.

So why do you feel the need to share personal moments with your Instagram followers?

My job is to show photos of myself, but that’s not always the reality. I go to work and play Coco the model, but that’s not Coco. I don’t have those cheekbones! I really am a plain girl, too. It’s funny how interested people are of a model’s normal life. I think a picture of me watching TV is pretty boring, but apparently it’s the most fabulous thing.

What do you think about the use of Photoshop on magazine covers — absolutely necessary or totally useless?

It’s fine to remove a blemish or some fuzzies in your hair. But when you remove my arm or my waist and tell people, “This is who she is,” you’re playing with fire. Guess what? That’s not how I look. It’s almost telling me, the model, I still wasn’t good enough. When Elle Brazil ignored my contract that stipulated no nudity and used Photoshop to remove my body suit, I felt violated. I looked pretty much topless. It’s like if I went up to a woman and took her top off in front of the whole world.

You’ve been called the “queen of posing.” What’s in a pose other than face angles and hip jutting?

It’s about confidence. No joke — most models are the quirky, dorky girl from school put in a situation where she’s supposedly very beautiful and unique and she’s like, “What am I doing?”

Follow Coco
   
During Fashion Week, Coco will be filming “The Face,” a new supermodel reality show co-starring Naomi Campbell and Nigel Barker. Follow her @cocorocha and at www.cocorocha.com.

Coco’s tips for becoming a social media superstar

1. Make friends.
Follow certain people related to your industry and communicate with them. In return, when they communicate with you, you’ll build up your audience because their followers will be like, “Who is she talking to and why?”

2. Give original information. I try not to re-blog or re-post other people’s comments unless it was so amazing and hilarious. I give information that is mine so that it goes out to the public and then back to me.

3. Be visual. Make your site look beautiful. Don’t just put up a photo of you hanging out in the bathroom.

4. Be responsible. Your workmates are going to see this, not just your friends. In the end, your bosses can see it.

5. Express yourself.
I take about 15 [pictures] of the same thing until I’ve got the perfect photo, then play with it and see how it looks, and only then do I publish it.



News
Entertainment
Sports
Lifestyle
Local

Brooklyn man charged in roommate's stabbing death

A Brooklyn man accused of violently stabbing his roommate to death on Monday is in police custody and faces murder charges.

International

Dinosaurs could have survived asteroid strike

It turns out there is a good and a bad time for the planet to be hit by a meteor, and dinosaurs were just unlucky.…

National

OkCupid admits to Facebook-style experimenting on customers

By Sarah McBrideSAN FRANCISCO (Reuters) - OkCupid, a top U.S. matchmaking website, intentionally mismatched users to test its technology, the IAC/InterActive Corp service said on…

Local

MTA fares still increasing 4 percent in newly…

The agency said the 4 percent increases, previously announced in December, will remain steady even as the MTA deals with increasing labor costs.

Movies

Interview: Brendan Gleeson on the way 'Calvary' depicts…

Brendan Gleeson talks about how his new film "Calvary" began over drinks and how his character here is the opposite of the lead in "The Guard."

Movies

'Get on Up' producer Mick Jagger on the…

Mick Jagger, a producer on the James Brown biopic "Get on Up," talks about the time had to tell the singer some bad news and his favorite JB record.

Television

'Glee' star Lea Michele to appear on 'Sons…

"Glee" star Lea Michele has been confirmed as a guest star in the final season of "Sons of Anarchy."

Television

TV watch list, Monday, July 28: 'The Bachelorette'…

See Andi Dorfman make her big choice on tonight's 'Bachelorette' finale.

MLB

Angelo Cataldi: Ryan Howard deserves better from Phillies

Just last week, Ryan Howard endured the embarrassment of a benching that was inevitable, and yet still shocking.

NFL

Larry Donnell has inside track in Giants tight…

Little-known Larry Donnell of Grambling State currently has the inside track, as the second-year player has received the bulk of the first-team reps.

NFL

Computer to Jets: Start Michael Vick over Geno…

Jets general manager John Idzik says the choice of who starts between second-year quarterback Geno Smith and veteran Michael Vick will be a “Jets decision.”

MLB

Yankees looking to trade for Josh Willingham: Report

CBS Sports’ Jon Heyman reported Sunday the Yankees are interested in Twins outfielder Josh Willingham.

Travel

Glasgow: Hey, hey, the gangs aren't here

This European city has done a good job getting rid of its more violent residents and revitalizing with artists.

Education

Babson College tops list of best colleges for…

Money magazine has just released its inaugural list of "The Best Colleges for Your Money" -- and the answers have surprised many. Babson College, which…

Education

NYC teens learn how to develop apps during…

Through a program sponsored by CampInteractive, the high schoolers designed their own community-focused apps.

Tech

The Ministry of Silly Walks app is both…

Monty Python have dug into their back catalogue for cash-ins once more, but with the Ministry of Silly Walks app, they've made something that's fun too.