Get into the Pose

The Pose app is seen here on an iPad.

We’ve all seen someone walking down the street wearing an amazing outfit, but couldn’t build up the courage to ask where they bought it. Thankfully, we no longer have to lay awake at night thinking about it. Pose, a fashion app which was named the Apple Editor’s Choice for app of the week during this fall’s New York Fashion Week, is the answer to all your fashion-related prayers.

   The app has evolved into an online fashion community that allows users to post “poses” of themselves that show what they’re wearing and where other users can buy the items. “Posers” can look at other users and who they are following, which includes industry heavyweights like Rachel Zoe and Coco Rocha, as well as stores like Saks Fifth Avenue, which releases giveaways and promotions for Pose users.

The masterminds behind the popular app are Dustin Rosen and Alisa Gould-Simon. Gould-Simon says of the app: “[It's] a personalized fashion magazine that you can shop. … We’re very inspired by and committed to the idea that fashion is democratic and should be democratic.”

The app has received consistent positive feedback from users. However, what really boosted its success was the shopping feature, which was launched during Fashion Week in September.
Gould-Simon says they are constantly enhancing features to keep up with the fast-paced industry, “We have a ton of growing to do, across the board. We’re looking at taking the foundation we’ve built — and not just adding to it, but making it better and cleaner and a more effective experience for the user.”

Get connected

1. When you create your Pose account, you can connect to other social-networking sites to find friends.

2. Pose then walks you through a style quiz, which tells the app about the styles you’d like to see.

3    You can then launch into your own stream where you can find items your friends, other bloggers and stores have posted.

4. Then, you can explore the activity feed, the shop feed, the popular feed and your  personal inbox to shop looks and see what’s new.


Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking


K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.


Minnesota man asked to leave Southwest flight after…

A man and his two sons were asked to leave a Southwest Airlines flight after the man sent a tweet complaining about being treated rudely by a gate agent.


Man sues hospital after surprise penis amputation

An Alabama man who went in to a hospital last month for a circumcision awoke after surgery to find his penis had been amputated, his lawyer said on Thursday.


Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.


Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…


Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…


2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…


NBA great LeBron James sends 800 cupcake apologies…

By Kim PalmerCLEVELAND (Reuters) - NBA star LeBron James, whose recent return to the Cleveland Cavaliers in his home state of Ohio sparked a frenzy…


Jerry Reese confident with Giants, skipping countdown clocks…

Last year, Giants GM Jerry Reese installed a countdown clock in the locker room to inspire Big Blue to play in their own stadium for Super Bowl XLVIII.


Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.


Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.


Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.


Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.