Elin Kling: Blonde ambition

Elin Kling

Elin Kling, the popular Swedish personal style blogger and entrepreneur (she co-founded fashion blog portal NowManifest, which was recently bought by Fairchild Fashion Media), is no stranger to the design side of pretty clothes. Last year, she became the first blogger to collaborate with H&M on a line and is now bringing her minimal chic aesthetic to a capsule collection for Guess by Marciano. Inspired by matadors and Spanish femininity, the 34-piece line features everything from a cool denim shirt to a sleek black party dress. We caught up with the busy blogger at the launch party.

What made you collaborate with Marciano?

It was really fun and a good challenge because my brand [doesn't] share the same aesthetic as Guess, so I thought it was fun to try to find a good mix together. Also, I’m the first one that they’ve collaborated with, so I thought that was fun, too.

How have you incorporated your own style into the collection?

I tried to not have too much of my own style, but when I look at the collection I’m like, “Hmm, yes, you can definitely see my style in it.” But also you and see with the denim and the oversized sweater that I wanted to find the perfect basic pieces.

What are your three must-haves for fall?

Definitely [something] plaid. I always think you need big large knits. I’m more for knits than jackets and also just big, big, big scarves. I love them, knits on knits on knits. Christopher Kane makes really nice knits that I love.

Elin Kling for Marciano will hit stores and www.ekformarciano.com on Oct. 22. The collection will be available worldwide on Nov. 1.


From the collection


Sweater, $198


Beryl sandal, $178


Chambray  shirt, $158


Pants,  $188

Editor’s pick



Bustier, $98 Skirt, $138



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