Styleblaster: New website snaps photos, lets you rate Williamsburg street fashion

Street snapshots uploaded and ranked on Styleblaster.net.

Unsuspecting passersby on Bedford Avenue in Williamsburg are being photographed and instantly rated on their fashion sense via a website called Styleblaster.

The newly launched site is the brainchild of three friends, Jack Kalish, Jules Laplace and Mary Burford. They installed a motion-detecting camera near the exit of the L train on Bedford Avenue.

The moment a pedestrian cruises on by, the camera snaps a photo and instantly uploads it to the site, where style voyeurs can watch a live feed and rank the fashion savviness of the haphazard models by clicking a top hat icon, which emits a praise of “Stylin,” “Bangin,” or “tres Brooklyn.” There is no “dislike” feature, nor a place for users to leave comments, which could have potentially turned the site into a breeding ground of criticism.

“The last thing we want is a bundle of unfiltered id unleashed on these photos.  There’s enough hate and negativity in the world already, we don’t need anonymous people casting aspersions on everyday dress,” creator Jules Laplace told Metro. “That isn’t what Styleblaster is about.”

What made the creators choose Williamsburg (in case it isn’t obvious already)?

“The neighborhood is poised on the cusp of a new change as the repercussions of recent zoning changes, combined with inland condo construction, have literally paved the way for a new breed of stylish and sassy individuals,” they wrote on the site.

As for those who think the spy-cam effect is much too creepy, the team at Styleblaster just doesn’t see it that way.

“We believe this service fills a need for live fashion information, with a unique and unmatched vantage point on the hippest block in New York City,” the creators said. “It will quickly become a destination for New York City peacocks to traipse by and show off what makes the neighborhood hop.”

However, at least one NYC peacock has caught on to the project and decided to send a message of her disapproval. 



News
Entertainment
Sports
Lifestyle
International

PHOTOS: Places to visit on Shakespeare's 450th birthday

William Shakespeare would celebrate his 450th birthday on Wednesday, and England's greatest playwright let his imagination roam as widely as his characters.

Local

Overnight Q trains to run local in Manhattan…

Manhattan straphangers will soon get some late-night relief on the Q train.

Local

Boy, 2, survives fall from unguarded third-story window…

A 2-year-boy miraculously survived a fall from an unguarded third-story window in Manhattan early Wednesday morning, police said.

National

Train selfie star who got kicked in the…

  A 22-year-old Canadian man who posted a video of himself getting kicked in the head by a train conductor is set to cash in…

Movies

Review: 'The Railway Man' is a literal-minded look…

In "The Railway Man," Colin Firth plays a WWII vet suffering from massive trauma acquired from his days as a beaten POW.

Books

'#GIRLBOSS': Nasty Gal CEO shares unlikely success story

Nasty Gal CEO Sophia Amoruso shares her rags to riches, dumpster to Porsche tale in her new book "#GIRLBOSS."

Movies

App Appeal: Unf— Your Habitat is a sweary…

Guilt trip yourself into some spring cleaning with the app "Unf— Your Habitat," which uses swearing and some rudeness to get you to get your s— together.

Movies

Review: 'The Other Woman' needs to be angrier,…

Cameron Diaz, Leslie Mann and Kate Upton play women who team up to destroy the man they're all unwittingly sleeping with in "The Other Woman."

NHL

Rangers reclaim home ice with Game 3 road…

The Rangers jumped out to a 2-0 lead early in the first period for the second straight game. This time, they held on.

NBA

Nets settle for 1-1 series tie with Game…

DeMar DeRozan, who was an All-Star this season, hit two huge jumpers back-to-back to give the Raptors an 89-85 lead over the Nets with 2:10 to play.

MLB

MLB Power Rankings: Brewers best in baseball, Dodgers,…

MLB Power Rankings: Brewers best in baseball, Dodgers, Cardinals, Yankees surge. The A's, Braves, Rangers, Giants and Rockies are also in the top 10.

NBA

Jason Kidd reacts to Mike Woodson being fired…

Jason Kidd played for Mike Woodson last year and Joe Johnson spent four seasons being the main focus on offense for Woodson in Atlanta.

Education

The benefits and challenges of intensive summer programs

Get the facts on taking an advanced college course.

Wellbeing

Why you need a facial

What can a facial do for your face that a washcloth and soap can’t?

Wellbeing

You can have your healthy snacks delivered

To take the guesswork out of procuring snacks good for you and your family, check out one of these companies.

Wellbeing

Jillian Michaels wants to ‘Maximize Your Life’

The fitness star returns for her second “Maximize Your Life Tour.”