Theophilus London gives us the rundown on his style

“Kids used to want to be rappers — but now they want to be fashion designers, which is cool,” says Theophilus London. “It’s an education.” The New York-based rapper is talking about his legions of fans, which he refers to as “kids.” But in terms of the music industry, Theophilus, at 25, is still a youth himself  —though a savvy one.
In fact, he’s probably had more magazine and newspaper profiles (GQ, Esquire, Elle, The New York Times) and fashion collaborations (Cole Haan, Stussy and Surface to Air) than he’s had musical airtime. And he can name-drop with the best of them. Solange Knowles is “like family, like a sister.” He casually mentions seeing mood boards out at Kanye West’s house, and in the next breath recollects “smoking hash” with Mark Ronson “while chatting about girlfriends and wives and that kind of s—.” Those are some impressive connections considering that London, who was actually born in Trinidad, has only released one album, an EP and a selection of mix tapes.

STY_Theophilus_photo_credit_Jonathan Mannion

Credit: Jonathan Mannion
Usually the lucrative endorsement are rewarded after years of toil. However, London has managed to capitalize off of his personal style and cool credibility first. “Rappers used to be wearing Air Jordans,” he says. “I still wear them. But now, the progressive kids are more educated and wanting Givenchy, Rick Owens or Alexander Wang. And Kanye’s clothes — they’re dope.” His own approach to fashion is a studied one. “The black suit and hat that I’m wearing on the cover of my first album, ‘Timez Are Weird These Days,’ was inspired by Leon Ware [the writer behind Marvin Gaye’s ‘I Want You’ record]. I got a lot of work off of the back of that. I know how to dress. I have a look and I don’t need a stylist to tell me what to wear,” he adds.

Brand endorsements abound — indeed, he’s answering my  questions from the set of a Chevrolet commercial — but London swears he approaches it all with a strategy. “I’d never do anything with McDonald’s. They’re not moral,” he says. “I have my own agenda.” For now, that includes a new album coming out this summer and collaborations with Azealia Banks and Frank Ocean. “I never do things just for the money. I have to believe in it.”



News
Entertainment
Sports
Lifestyle
National

California passes 'yes-means-yes' campus sexual assault bill

Californian lawmakers passed a law on Thursday requiring universities to adopt "affirmative consent" language in their definitions of consensual sex, part of a nationwide drive to curb sexual assault on…

National

Syrian refugees top 3 million, half of all…

By Stephanie NebehayGENEVA (Reuters) - Three million Syrian refugees will have registered in neighboring countries as of Friday, but many remain trapped by the advance…

International

North Korean leader's money manager defects in Russia:…

A senior North Korean banking official who managed money for leader Kim Jong Un has defected in Russia and was seeking asylum in a third country, a South Korean newspaper…

Local

MAP: New York City Street Closures August 29,…

The Department of Transportation and NYPD said there may be residual delays near all of the street closures on August 29, 31 and 31. Several streets and avenues will be…

Going Out

'Friends' coffeehouse Central Perk coming to NYC —…

"Friends" is coming back for a one-off special: "The One with the Free Coffee." Warner Bros. is bringing a pop-up replica of Central Perk, the…

Movies

Interview: 'As Above, So Below' directors: 5 ways…

The fraternal directors of the found footage horror "As Above, So Below" dish on the best ways to frighten the bejesus out of audiences.

Movies

Criterion's new Jacques Demy box mixes the light…

Jacques Demy, the most effervescent of French New Wave filmmakers, gets a Criterion box all to himself, with classics like "The Umbrellas of Cherbourg."

Entertainment

Comedian Joan Rivers, 81, rushed to New York…

NEW YORK (Reuters) - Acerbic comedian and fashion critic Joan Rivers was rushed to Mount Sinai Hospital in New York on Thursday after she reportedly…

NFL

3 things we learned in the Giants preseason…

The final score didn’t matter — a 16-13 win by the Giants — but it would’ve been nice to finally see Big Blue’s new-look offense get on track.

NFL

NFL Power Rankings: Seahawks, Broncos, Patriots, 49ers start…

NFL Power Rankings: Seahawks, Broncos, Patriots start at top

U.S. Soccer

5 facts about new England captain Wayne Rooney

Manchester United striker Wayne Rooney was named as the new England captain by coach Roy Hodgson on Thursday.

NFL

Jets vs. Eagles: 3 things to watch

A win on Thursday night at the Eagles would give the Jets a 3-1 record and just their second winning preseason under head coach Rex Ryan.

Style

Trend: White hot on the 2014 Emmy's red…

White was one of the big trends on the Emmy's red carpet.

Food

Recipe: Samuel Adams beer-marinated grilled shrimp

Summer calls for two things: a cold beer and light food. Sam Adams' Latitude 48 IPA fairly bursts with citrus notes, making it an ideal marinade…

Wellbeing

4 healthy ingredient swaps to make your meals…

When it comes to eating well, everyone knows they could be doing better. But cooking in an apartment on a busy schedule is a recipe…

Wellbeing

Heart trumps brain when it comes to movies…

When you need a good cry, do you reach for the movie that’s “based on a true story”? Science says you’re giving your brain far…