Theophilus London gives us the rundown on his style

“Kids used to want to be rappers — but now they want to be fashion designers, which is cool,” says Theophilus London. “It’s an education.” The New York-based rapper is talking about his legions of fans, which he refers to as “kids.” But in terms of the music industry, Theophilus, at 25, is still a youth himself  —though a savvy one.
In fact, he’s probably had more magazine and newspaper profiles (GQ, Esquire, Elle, The New York Times) and fashion collaborations (Cole Haan, Stussy and Surface to Air) than he’s had musical airtime. And he can name-drop with the best of them. Solange Knowles is “like family, like a sister.” He casually mentions seeing mood boards out at Kanye West’s house, and in the next breath recollects “smoking hash” with Mark Ronson “while chatting about girlfriends and wives and that kind of s—.” Those are some impressive connections considering that London, who was actually born in Trinidad, has only released one album, an EP and a selection of mix tapes.

STY_Theophilus_photo_credit_Jonathan Mannion

Credit: Jonathan Mannion
Usually the lucrative endorsement are rewarded after years of toil. However, London has managed to capitalize off of his personal style and cool credibility first. “Rappers used to be wearing Air Jordans,” he says. “I still wear them. But now, the progressive kids are more educated and wanting Givenchy, Rick Owens or Alexander Wang. And Kanye’s clothes — they’re dope.” His own approach to fashion is a studied one. “The black suit and hat that I’m wearing on the cover of my first album, ‘Timez Are Weird These Days,’ was inspired by Leon Ware [the writer behind Marvin Gaye’s ‘I Want You’ record]. I got a lot of work off of the back of that. I know how to dress. I have a look and I don’t need a stylist to tell me what to wear,” he adds.

Brand endorsements abound — indeed, he’s answering my  questions from the set of a Chevrolet commercial — but London swears he approaches it all with a strategy. “I’d never do anything with McDonald’s. They’re not moral,” he says. “I have my own agenda.” For now, that includes a new album coming out this summer and collaborations with Azealia Banks and Frank Ocean. “I never do things just for the money. I have to believe in it.”



News
Entertainment
Sports
Lifestyle
Local

MTA announces service changes for Sunday

The MTA has announced service changes ahead of Sunday's People's Climate March, which will be held from 11:30 a.m. to 4:30 p.m. Sunday. Riders using…

Local

NYPD launches Twitter account for L train

The NYPD recently launched a Twitter handle dedicated to the L train and its riders. According to @NYPDLtrain, officers went underground Thursday morning to hand…

Local

Bushwick community space offers activists a place to…

A new Bushwick community space offers community activists to meet, create, learn and throw back a few cold ones. MayDay, located 214 Starr Street in Bushwick,…

Local

Activists gearing up for Sunday's "historic" People's Climate…

If all goes according to plan, more than 100,000 people will gather near Central Park West on Sunday morning and march through midtown to raise…

Arts

EXCLUSIVE: Backstage with Adam Jacobs at 'Aladdin' on…

Metro shadowed Adam Jacobs backstage at "Aladdin" on Broadway.

Movies

Review: Terry Gilliam's 'The Zero Theorem' is better…

Terry Gilliam's latest, "The Zero Theorem," concerns a reclusive malcontent (Christoph Waltz) struggling with the search for the meaning of life.

Music

Esperanza Spalding and a being called Emily get…

Esperanza Spalding is about to spiral off in a brand new direction that may or may include an alter ego named Emily.

Movies

Review: Bickering family dramedy 'This is Where I…

A talented cast sits Shiva in the bickering family dramedy "This is Where I Leave You," although it's more sap than yuks.

NFL

J.J. Watt poses unique challenges to struggling Giants…

Watt, arguably the best defensive player in the league, is the leader of a surprising Texans (2-0) team that has already matched last season’s win total.

NFL

Eric Decker 'unlikely to play' against Bears: Source

Jets wide receiver Eric Decker's status for Monday night’s game against the Bears is in doubt after he missed practice again Wednesday.

NFL

Preston Parker, not Odell Beckham, will replace Jerrel…

Tom Coughlin noted the next man up will be unheralded veteran Preston Parker.

NFL

NFL Week 3 full schedule (kickoff time, TV)

NFL Week 3 full schedule (kickoff time, TV)

Parenting

A sneaky way to serve kids fruits and…

"My First Juices and Smoothies" gives smoothie recipes for kids.

Style

3 things we love from Day 1 of…

The highlights from Day 1 of Milan Fashion Week.

Sex

Why don't more couples use condoms?

  Call it the “condom moment.” That’s the name the authors of a new study have given to the pivotal conversation every couple should be…

Sex

Need an idea for a first date? Here's…

Picture your idea of a nice first date. Is it dinner and a movie? A visit to an interesting museum exhibit? Instead, an expert on…