BuzzFeed requests PB&J instructions in lieu of cover letter
Writing cover letters is arguably the worst part about job searching. Making yourself sound fun and cool but also professional and hardworking is exceptionally hard.
The folks at BuzzFeed seem to understand that.
A job listing for Support Specialist at BuzzFeed takes an unorthodox approach at vetting potential candidates.
To apply, BuzzFeed asks applicants:
“Instead of a cover letter, please send us instructions on how to make a peanut butter and jelly sandwich. Text, images, video … the format for your PB&J tutorial is up to you, as long following your instructions results in a really delicious sandwich.”
“One of the main responsibilities for the Support Specialist will be creating documentation and FAQs for our editing tools,” Alice DuBois, BuzzFeed product Lead for Editorial Tools, said in an e-mail to Metro. “We’re interested in getting a sense of applicants’ communication style. So instead of a cover letter, which tend to be generic and forgettable, we’re asking people to demonstrate a skill they’ll have to use in the job.”
Applicants will still have to submit resumes and interview for the positions, though Chris Johanesen, BuzzFeed VP of Product, had the idea to conduct one of the interviews over GChat, since the support specialist will spend a lot of time helping people via instant messages.
“Many tweets about this job posting seem to suggest that BuzzFeed has decided to request PB&J instructions instead of a cover letter for all of our job postings, so I want to point out that we made this request only for the Support Specialist position,” DuBois said.
In addition to amazing sandwich making skills, candidates must possess amazing communication skills, problem solving skills and of course a sense of humor.
Follow Mary Ann Georgantopoulos on Twitter @marygeorgant