Ctrl Alt Design’s ‘Boston Love’ t-shirts are a stylish way to donate to Boston Marathon victims

tk tk

In the aftermath of the attack on the Boston Marathon last Monday many people – both in Boston and across the nation – were left with questions. What can we do to help those affected? What can we do to begin to ease the pain and loss caused by an event that we still do not – and may never – understand?

This drive to help – to combat the darkness with light – mobilized businesses and individuals alike to set up foundations, throw benefit shows and events, and donate what they could to the countless funds for the victims that sprang up in swift response to the visceral call to action the tragedy spurred. One such business is Ctrl Alt Design, a Boston-based creative agency that specializes in graphic design, branding, and experimental marketing. Robert McElaney – Ctrl Alt Design’s creative director – designed an image representing his love for Boston that became the logo for their line of “Boston Love” t-shirts, sold on their website for a limited time only.

The screen-printed tees (the design is printed on American Apparel or Bella cotton shirts) feature a simple yet evocative image of a large red heart, the top arcs of which form Boston’s skyline. Ctrl Art Design is donating all proceeds of the shirt’s sales to One Fund Boston, a non-profit organization set up by Massachusetts Governor Deval Patrick and Boston Mayor Thomas Menino to benefit those most affected by the attack.

“When the tragedy struck, witnessing all the pain and confusion, I felt compelled to create something to convey not only strength, but also compassion, something to bring people together,” said McElaney of the inspiration for his design. “While walking across the Mass Ave Bridge, and viewing the skyline, it hit me.”

As of 5 pm on Sunday, April 21 they’d already sold 267 t-shirts, raising roughly $2,400. It’s an impressive figure, one that speaks to the power of community in Boston, considering the fact that a brief post plugging the shirts appeared on Ctrl Alt Design’s website just two days earlier. McElaney said that the response has been overwhelming, so much so that they’ve extended their campaign through May 1. “We had a lot of people asking [me] to make sure they had the option [to buy] through the week, until they get paid,” he said. “Which somewhat blows my mind. Paycheck to paycheck and still wanting to give…Boston is awesome.”

The positive response to “Boston Love” reflects the anthem the city has adopted following the Marathon attack: ‘Boston Strong.’ “I moved to Boston in my early 20s from the suburbs, roughly 15 years ago. During that time, I’ve been lucky enough to meet a wide range of friends and acquaintances,” said McElaney. “Over time, some have moved out of state, some out of the country. When a tragedy like this strikes they all have responded with care, strength and support. Boston is what ties us all together. That’s what ‘Boston Strong’ means to me.”

“Boston Love” tees can be purchased at ctrla.lt/design or teespring.com for $18. All proceeds benefit onefundboston.org.



News
Entertainment
Sports
Lifestyle
National

Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking

Local

K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.

National

Minnesota man asked to leave Southwest flight after…

A man and his two sons were asked to leave a Southwest Airlines flight after the man sent a tweet complaining about being treated rudely by a gate agent.

National

Man sues hospital after surprise penis amputation

An Alabama man who went in to a hospital last month for a circumcision awoke after surgery to find his penis had been amputated, his lawyer said on Thursday.

Movies

Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.

Arts

Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…

Television

Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…

U.S. Soccer

Orlando City takes shot at NYCFC over Frank…

Orlando City reminded the world how big a signing Brazilian star Kaka earlier this month with a photo of Kaka mobbed by fans juxtaposed against Lampard.

NBA

Jeremy Lin says 'Linsanity' is over as he…

Jeremy Lin lit up the NBA two years ago with his play for the Knicks but he has no desire to recreate "Linsanity" in his new career with the Lakers.

NFL

2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…

Tech

Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.

Tech

Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.

Tech

Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.

Style

Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.

Comments

1

  1. I call bullshit. I know this kid, he’s an opportunist scumbag and he’s broke. I seriously doubt that he isn’t pocketing the money.