Thursty: A new app called Drizly delivers booze right to your doorstep

Drizly co-founders Justin Robinson, left, Nick Rellas, center, and Spencer Frazier don't have an office yet but are operating primarily out of Gordon's Liquors in Watertown
Drizly co-founders Justin Robinson, left, Nick Rellas, center, and Spencer Frazier don’t have an office yet but are operating primarily out of Gordon’s Liquors in Watertown

Don’t drink and drive: drink and tap.

News last week that the federal government is considering recommending the threshold for operating a vehicle under the influence be lowered from .08 percent to .05 percent stirred up controversy on either side of the issue. Luckily for us drinkers, however, we got some good news, as well: you may no longer need to make that possbly-illegal drive to restock on supplies, anyway.

A new alcohol-delivery service application called Drizly (drizly.com), developed by three Boston College alums, was just rolled out after a year of testing, development, and — this is probably crucial here in Mass — legal advice. Seems almost too good to be true, but it’s legit. So why hasn’t anyone thought of this before?

That question is how the founders arrived at this junction, explains Nick Rellas. More specifically, “Why cant we use our phone to deliver?”

“We see mobile devices as tools that consumers carry around everyday,” he says. “There’s no reason why the package store industry can’t leverage these computers in our pockets to increase sales and change the competitive forces at play.”

Drizly won’t make money on the transaction itself, instead cashing in on advertising on the application. “We wanted to bring value across all areas of the spirits industry, from brand to distributor, retailer and consumer,” Rellas says. “In a world full of ‘big data,’ this industry is behind, and [the liquor companies] spend billions on advertising to make up for it.”

Drizly will utilize purchase data (not any that identifies the user personally) to serve ads that fall in line with your interests. Buy a lot of gin? You might get a recommendation on the interface for a company they partner with, like South Boston’s GrandTen Distillers.

“We want to bring you new, interesting products that you will actually enjoy. We are using that data to help the experience of purchasing and consuming spirits,” he says.

Perhaps even saving lives in the process — or at least saving you a trip to the store.

How it works

The thinking behind the market forces here may be complex, but the app itself is straightforward. You sign in (it’s available for iOS devices at the moment), set up your profile, and begin searching for spirits or beers that you want delivered. An hour or so later, they arrive at your home, where drivers, employed by the stores, scan your ID. Be nice if they’d come in and mix up some cocktails for us while they were at it, but let’s not get greedy here. The supply is somewhat limited to start, but they plan to expand the brands available, and the stores they work with (Gordon’s Wine and Spirits as of now) as the roll out proceeds. The Drizly team worked with Advanced ID Detection, a company in Medway, to develop a proprietary, mobile, forensic ID verification system that assures that the person purchasing and receiving the alcohol is of age.



News
Entertainment
Sports
Lifestyle
Local

Federal mediator joins Met Opera labor talks as…

Unions representing the orchestra and chorus of the Met Opera agreed to have a federal mediator join labor talks on Thursday as a threatened lockout loomed.

Local

Winning $7 million New York lottery ticket sold…

The only $7 million winning New York Lottery ticket for Monday's Cash4Life drawing was sold at a Queens 7-Eleven, officials said on Tuesday.

Local

Brooklyn man charged in roommate's stabbing death

A Brooklyn man accused of violently stabbing his roommate to death on Monday is in police custody and faces murder charges.

International

Dinosaurs could have survived asteroid strike

It turns out there is a good and a bad time for the planet to be hit by a meteor, and dinosaurs were just unlucky.…

Movies

Review: 'Guardians of the Galaxy' is a refreshingly…

Marvel is sitting so high on a cash mountain that it's now thrown $170 million at the relatively obscure and very silly title "Guardians of the Galaxy."

Movies

Review: 'Get on Up' is a war between…

James Brown finally gets his own boring biopic with "Get on Up," but the Godfather of Soul puts up a good fight against the usual cliches.

Movies

Review: 'Child of God' finds director James Franco…

James Franco's 11th directed feature is a noble but sloppy adaptation of Cormac McCarthy's "Child of God," about a feral mountain man (Scott Haze).

Movies

Review: Alex Gibney's Fela Kuti doc 'Finding Fela'…

Prolific documentarian Alex Gibney takes on Afrobeat god Fela Kuti in "Finding Fela," but fails to capture his unique essence.

MLB

Yankees land Stephen Drew, Martin Prado at trade…

Yankees land Stephen Drew, Martin Prado at trade deadline

College

Playing the Field: Valentine's Day coupling edition

  It’s Valentine’s Day, a day created by Hallmark to make couples spend loads and loads of money on candy, flowers and gourmet dinners. Or…

MLB

Angelo Cataldi: Ryan Howard deserves better from Phillies

Just last week, Ryan Howard endured the embarrassment of a benching that was inevitable, and yet still shocking.

NFL

Larry Donnell has inside track in Giants tight…

Little-known Larry Donnell of Grambling State currently has the inside track, as the second-year player has received the bulk of the first-team reps.

Career

What do you wear to a career fair?…

Getting that gig starts with presenting the most polished and memorable version of yourself, so refer to our expert fashion advice.

Style

Editors pick: Margiela's finger armor ring

These cool rings from Maison Martin Margiela are designed to overlap over the finger, covering each joint like armor.

Style

Givenchy champions diversity

Riccardo Tisci's uses a variety of ethnically diverse ladies for his spring campaign including Erykah Badu.

Wellbeing

Don't settle for the hotel fitness center with…

Travelers who want to skip the hotel fitness center in favor of local gyms that may offer better equipment, classes and amenities can turn to…