Spider-Man, Bloomberg fight unemployment

What’s left to accomplish for a self-made billionaire and three-time mayor of New York? For Michael Bloomberg, it’s appearing in a Spider-Man comic book to promote ways that New Yorkers can find jobs.

“Spider-Man, You’re Hired!” follows a jobless Peter Parker, the superhero’s alter ego, as he begins his hunt for work by taking the subway, where he meets Mayor Bloomberg on his way to the City Hall stop in Lower Manhattan.

The eight-page color comic from Marvel Entertainment promotes the city’s free Workforce1 Career Centers, libraries and other services to help people find jobs. The comic book is available free from Marvel Comics’ app on iTunes.

It ends with Peter Parker planning to visit one of centers and promising to let Bloomberg know how his job search goes.

The comic also features a flattering image of the mayor, who does ride the subway to work but from an express stop he is driven to, not on the local line he is depicted using.

Bloomberg, who appeared alongside a man in a Spider-Man costume at a promotion at a comic book store last Wednesday, joked that the artists really nailed his “rugged good looks.”

Joe Quesada, Marvel’s editor-in-chief, says the publisher was proud “to help inform all New Yorkers” about the services.

“Even New York’s most famous superhero needs a day job,” he says.


News
Entertainment
Sports
Lifestyle
Local

'Five Star': A coming-of-age story about Brooklyn's gang…

'Five Star' tells a coming-of-age story about Brooklyn's gang culture at the Tribeca Film Festival.

National

New statue of Penn State's Paterno set for…

By David DeKokHARRISBURG, Pennsylvania (Reuters) - Fundraising for a new statue depicting Joe Paterno "as the man he was and not Joe the football coach"…

Local

NYPD detective shoots partner: DA

A New York City Police detective was arrested early Thursday and charged with driving under the influence while on the clock.

Local

Judge strikes down NY limits on donations to…

A federal judge on Thursday reluctantly struck down New York's limits on donations to independent political action committees as unconstitutional, potentially ushering in a new…

Music

M.I.A. talks 'Matangi,' divinity, spontaneity and holograms

"There’s pressure for me to become a theatrical production like 'Glee,' or something" says M.I.A., "It’s like, 'the pressure’s on, bitches.'"

Movies

Tribeca: 'Goodbye to All That' star Paul Schneider…

Paul Schneider talks about his new film "Goodbye to All That," not acting too much and how he'd rather indulge in simple pleasures than play the scene.

The Word

Taylor Swift battles paparazzi daily at Tribeca penthouse

We're entranced by these photos of poor Taylor Swift leaving her Tribeca apartment.

Movies

'A Brony Tale' documents men who are into…

Ashleigh Ball, a voice actress on "My Little Pony," speaks to us.

NHL

Rangers unlikely to change lineup, Steve Mason in…

Rangers head coach Alain Vigneault wouldn't say much, but don't expect any lineup changes.

NBA

Jason Collins named to Time's 100 Most Influential…

Jason Collins was named to the list after coming out as the first openly gay player to appear in an NBA game.

NBA

Nets excited for Brooklyn fans to bring the…

Kevin Garnett has definitely used profanity while trash talking or in practices, but never to describe an entire borough.

NHL

Rangers turn up shot blocking in Game 3…

Game 3 of the Rangers-Flyers opneing round series was not a return to John Tortorella hockey.

Parenting

New study: Inside the wage gap between boys…

According to a new study, there's a wage gap between boys and girls, with boys earning more allowance for less chores.

Tech

From Apple TV to Fire TV, big changes…

Apple is set to launch a new generation of it's Apple TV, which grossed over $1 billion in 2013. But competition from Amazon and Google looms.

Style

Katy Perry releases a new Claire’s collection

Katy Perry expands her empire by releasing an accessories collection at Claire's.

Style

MAC & Proenza Schouler collection unveiled

MAC Cosmetics is releasing a new collection with Proenza Schouler.