Spider-Man, Bloomberg fight unemployment

What’s left to accomplish for a self-made billionaire and three-time mayor of New York? For Michael Bloomberg, it’s appearing in a Spider-Man comic book to promote ways that New Yorkers can find jobs.

“Spider-Man, You’re Hired!” follows a jobless Peter Parker, the superhero’s alter ego, as he begins his hunt for work by taking the subway, where he meets Mayor Bloomberg on his way to the City Hall stop in Lower Manhattan.

The eight-page color comic from Marvel Entertainment promotes the city’s free Workforce1 Career Centers, libraries and other services to help people find jobs. The comic book is available free from Marvel Comics’ app on iTunes.

It ends with Peter Parker planning to visit one of centers and promising to let Bloomberg know how his job search goes.

The comic also features a flattering image of the mayor, who does ride the subway to work but from an express stop he is driven to, not on the local line he is depicted using.

Bloomberg, who appeared alongside a man in a Spider-Man costume at a promotion at a comic book store last Wednesday, joked that the artists really nailed his “rugged good looks.”

Joe Quesada, Marvel’s editor-in-chief, says the publisher was proud “to help inform all New Yorkers” about the services.

“Even New York’s most famous superhero needs a day job,” he says.


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