Acting like a company
There is no job security anymore, and you have to sit in the driver’s seat when it comes to your career. Don’t expect your employer to just promote you or hand over new opportunities — you have to chase them.
A recent study by Deloitte states that most job seekers are looking elsewhere because they don’t trust their current employer, and a U.K. survey from Bute Coaching shows that almost half of those surveyed don’t even think about their brands in the workplace. Here are three roles you need to play at work:
Chief executive officer (CEO)
You are the decision maker in every aspect of your life, which means you can choose your own destiny. By pushing yourself to seek new opportunities in the workplace, you will be able to get ahead and become successful.
Chief people officer (CPO)
The people that you surround yourself with represent who you are and your net worth. As the CPO, you must recruit and retain new professionals into your life, so you have a support system as you grow and develop. Don’t just select everyone to be part of your team. Instead, find people who share the same interests and professional goals.
Chief marketing officer (CMO)
You need to best represent yourself at a given time. The image you convey in the office, and online, can impact your success in the workplace. You are the key spokesperson for your own brand, which means everything that you say and do can be held against you. Safeguard your reputation and attract positive attention.
–Dan Schawbel is the author of “Me 2.0,” the Managing Partner of Millennial Branding, LLC, and a personal branding expert.
Metro does not endorse the opinions of the author, or any opinions expressed on its pages. Opposing viewpoints are welcome.