Is now the time to start a business?

cacf1120b874f417cb3af1f95ed69a2d

For generations, owning a small business has been the dream of self-starters fed up with working for the man.

But today, small biz gurus say that self-employment is less an entrepreneur’s fantasy than the only sure way to land a job.

“There are certainly people sitting around saying, ‘I have no other option,’” says John Jantsch, author of “Duct Tape Marketing.”

Although they should know that the option isn’t as easy as it was in the past, cautions “Small Business Is Like a Bunch of Bananas” author Jim Blasingame. “When it comes to traditional access to boot-strapping startup money, the major sources dried up in 2008,” he explains.

And nevermind the other source of startup loot for most small businesses: a house. “What banks are going to give you a home equity loan these days?” he reasons.

The good news, Jantsch counters, is that you don’t need the kind of cash you used to.

“In a way there’s never been a better time to start a business, because you can get into some fashion of a business for little or no money,” he says. “The Internet has equipped people with some incredible tools, giving them a reach that’s global. And in that regard, faced with no choice, that can make this a great time to do it.”

The competition

You’ll likely be up against ultralean, price-undercutting companies that survived a recession that only made stronger what it didn’t kill.

“The companies you are going to be competing with have come through the fire,” says Blasingame. “They know what it takes to be competitive, and if they didn’t know, they wouldn’t still be in business. If you delude yourself into thinking you can outprice them, you’re going to fail.”

All about you

Picking the moment for your small business launch may be less about where the economy is than where you are: Are you sufficiently experienced? Are you willing and able to put in 12-hour days for months on end? Do you have the clientele?

“In America, there’s never a time when you should not start a small business, but there might be a time when you’re not prepared,” Jantsch says.



News
Entertainment
Sports
Lifestyle
Local

De Blasio, Bratton defend city's efforts after Eric…

Mayor Bill de Blasio justified the city's response to the death of Eric Garner, a Staten Island man who died while in police custody earlier this month.

Local

NYPD: Suspect dead after two U.S. Marshals, cop…

A suspected sex offender died after a shooting at a West Village smoke shop that wounded two U.S. Marshals and an NYPD detective on Monday, officials said.

National

PHOTO: New Zealand Heral uses wrong image to…

The New Zealand Herald made a terrible mistake of using the wrong image to illustrate the tragic death of Staff Sergeant Guy Boyland – a New Zealand-born Israeli soldier who…

Local

Katz's Deli wins name battle with Florida cafe

The New York City delicatessen Katz's has won a legal battle to force a Florida restaurant to change its name, according to court documents made public on Monday.

Movies

'Get on Up' producer Mick Jagger on the…

Mick Jagger, a producer on the James Brown biopic "Get on Up," talks about the time had to tell the singer some bad news and his favorite JB record.

Television

'Glee' star Lea Michele to appear on 'Sons…

"Glee" star Lea Michele has been confirmed as a guest star in the final season of "Sons of Anarchy."

Television

TV watch list, Monday, July 28: 'The Bachelorette'…

See Andi Dorfman make her big choice on tonight's 'Bachelorette' finale.

Entertainment

'Kim Kardashian: Hollywood' game easter eggs and cheats

"Kim Kardashian: Hollywood" is the hottest game of the moment. Here are its best easter eggs as well as some tips and tricks to speed your way to the top.

NFL

Computer to Jets: Start Michael Vick over Geno…

Jets general manager John Idzik says the choice of who starts between second-year quarterback Geno Smith and veteran Michael Vick will be a “Jets decision.”

MLB

Yankees looking to trade for Josh Willingham: Report

CBS Sports’ Jon Heyman reported Sunday the Yankees are interested in Twins outfielder Josh Willingham.

MLB

Joe Torre: I'm in Hall of Fame because…

Joe Torre spent 18 years putting together a near Hall of Fame career as a player. But it was the 12 years he spent as…

MLB

Yankees GM Brian Cashman breaks down art of…

The action frequently accelerates as the non-waiver trade deadline approaches, as it will on Thursday.

Education

NYC teens learn how to develop apps during…

Through a program sponsored by CampInteractive, the high schoolers designed their own community-focused apps.

Tech

The Ministry of Silly Walks app is both…

Monty Python have dug into their back catalogue for cash-ins once more, but with the Ministry of Silly Walks app, they've made something that's fun too.

Food

Zagat releases '30 Under 30' list

Zagat releases a list of the people changing the food and drink industry across the country.

Wellbeing

Fist bump gets respect as clean alternative to…

Though long used to give props, the fist bump is getting some actual respect. The gesture, once dubbed a “terrorist fist jab,” could become the new…