How to make Google+ work for your career

In only a few weeks, Google’s new social network has nearly eighteen million users. With Google+ technology, you have complete control over who sees what, thanks to the system’s “Circles” — and that’s important when you’re trying to establish your brand and protect your online reputation.

The steps

Here are three things you can do right now to start building your personal brand on Google+.

1. Complete your Google profile. Google profiles have been around for a long time, but most people disregarded them.  Now with Google+, your profile plays a more important role in defining who you are on Google’s social network. Fill out all of your information completely and make sure it is consistent with the rest of your Web presence.

2. Create your Circles to distinguish your contacts. It’s important that you separate your professional contacts from your personal contacts, so that when you publish content the right people are receiving information you’re comfortable sharing — and it’s more relevant to them.

3. Use the “Sparks” feature to start discussions around your expertise. Add your interests based on the types of content you typically monitor. Then, when you click on each “Spark,” you will have the latest news that you can share with different Circles. Think of Sparks as a real-time search engine built on your interests. By sharing niche content through Sparks, you can build your brand as a subject-matter expert in your field.

– Dan Schawbel is the author of “Me 2.0,” the Managing Partner of Millennial Branding, LLC and a personal branding expert.
Metro does not endorse the opinions of the author, or any opinions expressed on its pages.


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