Job seekers turning to Facebook

Yes — Facebook time can count as work when you’re looking for a job.

You would think that job seekers would cling to LinkedIn because it’s a
professional networking site, while Facebook is more for family and
friends. But a new research report from Jobvite says that the opposite
is true: 48 percent of job seekers have used Facebook in their job
search, while only 26 percent have used LinkedIn. Job seekers are
receiving more referrals and have filled out their profiles more
completely on Facebook than they do on LinkedIn.

Overall, one in every six workers used social networks to get hired
this year.  Here are three tips on how to better utilize Facebook to
land the job of your dreams:

Focus on your current friends
Instead
of trying to build your network on Facebook, try and leverage the
relationships you already have. Most job seekers are either too afraid
to ask for support or don’t want people knowing that they are job
searching in the first place. You need to let people know what you’re
looking for if you want them to help you.

Use professional
networking services

Both BranchOut.com and BeKnown are similar to
LinkedIn in that they can help you grow your list of contacts through
introductions and referrals. The difference is that you can leverage
your personal relationships on Facebook in order to get better
referrals. Don’t avoid LinkedIn either because LinkedIn profiles are
searchable in Google and act as your virtual résumé, while Facebook data
is blocked from search engines.

Be mindful of your privacy
settings

Employers conduct Facebook background checks on
candidates during the recruitment process. They want to get a sense for
who you are, if you’ll fit in the corporate culture and if you’re
posting anything explicit online. Create a new profile or page for your
professional image.



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