Liz Thach discusses working in the wine world

This waiting for you after work is nice. But when it is work? Even better.

Twelve years ago, Liz Thach left her career in corporate human resources, moved to Sonoma Mountain, Calif., and started a new career in the wine industry. Currently, she is the professor of management and wi nd pitfalls of life among the vineyards.

What’s the best way to get started in the industry?

There are many jobs in the industry that are not at a winery: wine shops, restaurants, distribution, suppliers, et cetera. It tends to be a small family-oriented business, so developing relationships goes a long way. Developing a background in wine helps you speak the language. Continuing education is a wonderful start [see sidebar]. If you want to be a winemaker, you’re going to have to get a degree in it or work your way up as an apprentice. Working in a tasting room is one of the best places to start.

Why does the wine industry require a special knowledge base, apart from a standard business education?

There are more than 60,000 different wine labels out there. There’s no other industry that can be so confusing, from a marketing and sales standpoint. Music is the only industry with more labels than wine. Plus, it’s a regulated industry. Each state has different rules about how it can be sold.

How is the culture of the industry different from the typical business environment?

So many people want to work in the industry because of the romance associated with wine and the beauty. It doesn’t pay as much as high-tech or biotech. But most vineyards are in the most beautiful places in the world. Lovely buildings, nice architecture. It’s a nice lifestyle. So there’s a trade-off there.

Know your grapes

Cornell University, Fresno State University and University of California, Davis have revered programs in winemaking at the bachelor’s and master’s degree levels.
   
The Society of Wine Educators (www.societyofwineeducators.org) is a nonprofit that specializes in certifying wine specialists at multiple levels of expertise.



News
Entertainment
Sports
Lifestyle
Local

MTA announces service changes for Sunday

The MTA has announced service changes ahead of Sunday's People's Climate March, which will be held from 11:30 a.m. to 4:30 p.m. Sunday. Riders using…

Local

NYPD launches Twitter account for L train

The NYPD recently launched a Twitter handle dedicated to the L train and its riders. According to @NYPDLtrain, officers went underground Thursday morning to hand…

Local

Bushwick community space offers activists a place to…

A new Bushwick community space offers community activists to meet, create, learn and throw back a few cold ones. MayDay, located 214 Starr Street in Bushwick,…

Local

Activists gearing up for Sunday's "historic" People's Climate…

If all goes according to plan, more than 100,000 people will gather near Central Park West on Sunday morning and march through midtown to raise…

Movies

Review: Terry Gilliam's 'The Zero Theorem' is better…

Terry Gilliam's latest, "The Zero Theorem," concerns a reclusive malcontent (Christoph Waltz) struggling with the search for the meaning of life.

Music

Esperanza Spalding and a being called Emily get…

Esperanza Spalding is about to spiral off in a brand new direction that may or may include an alter ego named Emily.

Movies

Review: Bickering family dramedy 'This is Where I…

A talented cast sits Shiva in the bickering family dramedy "This is Where I Leave You," although it's more sap than yuks.

Movies

Review: Desert-walking movie 'Tracks' would be better as…

Mia Wasikowska walks 1700 miles across Australia's deserts in "Tracks," in a story that defies triumph-of-the-spirit cliches but gets some of them anyway.

NFL

J.J. Watt poses unique challenges to struggling Giants…

Watt, arguably the best defensive player in the league, is the leader of a surprising Texans (2-0) team that has already matched last season’s win total.

NFL

Eric Decker 'unlikely to play' against Bears: Source

Jets wide receiver Eric Decker's status for Monday night’s game against the Bears is in doubt after he missed practice again Wednesday.

NFL

Preston Parker, not Odell Beckham, will replace Jerrel…

Tom Coughlin noted the next man up will be unheralded veteran Preston Parker.

NFL

NFL Week 3 full schedule (kickoff time, TV)

NFL Week 3 full schedule (kickoff time, TV)

Parenting

A sneaky way to serve kids fruits and…

"My First Juices and Smoothies" gives smoothie recipes for kids.

Style

3 things we love from Day 1 of…

The highlights from Day 1 of Milan Fashion Week.

Sex

Why don't more couples use condoms?

  Call it the “condom moment.” That’s the name the authors of a new study have given to the pivotal conversation every couple should be…

Sex

Need an idea for a first date? Here's…

Picture your idea of a nice first date. Is it dinner and a movie? A visit to an interesting museum exhibit? Instead, an expert on…